Beyond the Scoreboard: An Insider's Guide to the Business of Sport (Google eBook)

Front Cover
Human Kinetics, 2011 - Sports & Recreation - 227 pages
11 Reviews

Go behind the scenes with your insider's access to the high-pressure, high-stakes business of professional sport.

In "Beyond the Scoreboard," Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, "Bloomberg Businessweek," and the BBC and host of PBS "Nightly Business Report's ""Beyond the $coreboard," and Horrow Sports Ventures' vice president Karla Swatek take you to the boardrooms, negotiating tables, and executive suites of sport's most influential powerbrokers.

"Beyond the Scoreboard" tackles sport's hot-button topics head on. You'll see

- how sponsors measure return on investment with sport organizations;

- how pro teams negotiate with governments to make a stadium deal;

- the effect of the sport facility building boom on teams' bottom lines;

- how sport agents try to maximize the value of their in-demand clients; and

- the effect on teams and fans of revolutionary changes in modern ticket selling.

Whether you are one of the millions of people who play fantasy sports or you just want to know more about how your favorite teams determine their strategies, you'll learn how the experts make deals happen.

And with engaging sidebars and exclusive interviews from the most powerful figures in sport, including Roger Goodell, David Stern, Brian France, and Gary Bettman, you'll gain expert analysis from people who have played leadership roles in some of the most intense negotiations and lucrative business deals in sport history.

There's nobody better equipped to explain what it takes to be a success in sport marketing, sponsorships, facility financing, or generating media coverage than Rick Horrow, the Sports Professor. In "Beyond the Scoreboard," Horrow and Swatek provide you with an all-access pass to the multibillion-dollar world of professional sport.


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LibraryThing Review

User Review  - RSambroak - LibraryThing

This is a good book to read as the World Series ends and pro football is now in full swing if for no other reason than to give the sports fan a reality check on what pro sports is about-money and ... Read full review

LibraryThing Review

User Review  - lylebowlin - LibraryThing

While this book is more of a survey of the business of sport as no one sport is covered in great detail I was impressed at some of the information the author has found and reported. While I would have ... Read full review


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Roger Goodell NFL
RemoteControlling What You See on Sports TV
Not Far From the Maddening Crowd
David Stern NBA
The Big Labinski
The Government Gets Intoand Out ofthe Game
So You Wanna Own a Sports Team?
Gary Bettman NHL
One Union Under Center Athletes Agents and Their Deals
Sports Sponsorship 101
Brian France NASCAR
Ticket to the Future
About the Authors

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About the author (2011)

Rick Horrow is the leading expert in the business of sport as the architect of over 100 deals worth more than $13 billion. The CEO of Horrow Sports Ventures (HSV) hosts “Beyond the $coreboard” on the Nightly Business Report and serves as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. Horrow is nicknamed the Sports Professor thanks to his time spent as a visiting expert on sport law at Harvard Law School.

Karla Swatek is vice president of Horrow Sports Ventures. With Horrow, Swatek pens a weekly column on sport business for Bloomberg Businessweek. She has worked on book projects with Ken Blanchard, Peter Ueberroth, former USC football coach John Robinson, and Robert Hagstrom (The NASCAR Way), as well as business leaders like Anthony Smith (The Taboos of Leadership).

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