Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
"Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful market segment which companies cannot afford to ignore.
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Gender Marketing. Geschlechtsspezifische Unterschiede und Implikationen für ...
Limited preview - 2007
Gender-Marketing: Impulse für Marktforschung, Produkte, Werbung und ...
No preview available - 2007