The 100 Absolutely Unbreakable Laws of Business Success

Brian Tracy

Berrett-Koehler Publishers, 2000 - Business & Economics - 319 pages

Why are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy has discovered the answers to these profoundly puzzling questions.

In The 100 Absolutely Unbreakable Laws of Business Success Tracy draws on his thirty years' experience and knowledge to present a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, says Tracy, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams--all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse!

Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. For each of the nine groups he details the specific laws that govern it-laws such as the Law of Cause and Effect, the Law of Service, the Law of Increasing Returns, the Law of Compensation, and the Law of Independence. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use--sometimes in just minutes--to begin the journey toward greater business success.

Now for the first time in one volume, these key principles can be understood and put to use by business people of all ages and experience for better, faster, more predictable results. "When you know and understand them," writes Tracy, "you gain a tremendous advantage over those who do not. When you organize your life and business according to these universal laws and timeless truths, you find that it is much easier to build and run a successful and profitable business or department, no matter what external conditions might exist...You will attract and keep better people, produce and sell more and better products and services, control costs more intelligently, expand and grow more predictably, and increase your profits with greater consistency."

Easy to read, easy to understand, and easy to apply, The 100 Absolutely Unbreakable Laws of Business Success offers a straightforward, eye-opening, life-affirming approach to how the world of business really works.

Contents

• IntroductionSuccess Is Predictable Chapter OneThe Laws of Life 1 The Law of Cause and Effect: 1
• The Law of Belief 3 The Law of Expectations xi XV: 11
• The Law of Correspondence: 23
• Chapter TwoThe Laws of Success 6 The Law of Control 7 The Law of Accident 8 The Law of Responsibility 9 The Law of Direction 10 The Law of ...: 27
• 32: 73
• The Law of Purpose: 78
• The Law of Organization: 80
• The Law of Customer Satisfaction: 81
• The Law of the Customer: 85
• The Law of Quality: 89
• The Law of Obsolescence: 93
• The Law of Innovation: 96
• The Law of Critical Success Factors: 97
• The Law of the Market: 101
• The Law of Specialization: 104
• The Law of Differentiation: 106
• The Law of Segmentation: 108
• The Law of Concentration: 110
• 35: 111
• The Law of Excellence: 113
• 40: 117
• The Law of Integrity: 121
• The Law of Courage: 123
• The Law of Realism: 126
• The Law of Power: 129
• The Law of Ambition: 133
• The Law of Optimism: 135
• The Law of Empathy: 138
• The Law of Resilience: 140
• The Law of Independence: 141
• The Law of Emotional Maturity: 143
• The Law of Superb Execution: 144
• The Law of Foresight: 146
• 52: 149
• The Law of Abundance: 155
• The Law of Exchange: 157
• The Law of Capital: 160
• The Law of Time Perspective: 163
• The Law of Saving: 166
• The Law of Conservation: 169
• Parkinsons Law: 170
• The Law of Three: 172
• The Law of Investing: 175
• The Law of Compound Interest: 178
• The Law of Accumulation: 180
• The Law of Magnetism: 182
• The Law of Accelerating Acceleration: 185
• 70: 189
• The Law of Sales: 193
• The Law of Determination: 197
• The Law of Need: 199
• The Law of Problems: 202
• The Law of Persuasion: 204
• The Law of Security: 206
• The Law of Risk: 208
• The Law of Trust: 210
• The Law of Relationships: 213
• The Law of Friendship: 216
• The Law of Positioning: 217
• The Law of Perspective: 219
• The Law of Advance Planning: 221
• The Law of Perverse Motivation: 224
• Chapter SevenThe Laws of Negotiating: 227
• The Universal Law of Negotiating: 232
• The Law of Futurity: 234
• The Law of WinWin or No Deal: 235
• The Law of Unlimited Possibilities: 238
• The Law of Four: 240
• The Law of Timing: 242
• The Law of Terms: 245
• The Law of Anticipation: 248
• The Law of Authority: 250
• The Law of Reversal: 251
• The Law of Greater Power: 253
• The Law of Desire: 258
• The Law of Reciprocity: 259
• The Walk Away Law: 262
• The Law of Finality: 264
• Chapter EightThe Laws of Time Management: 267
• The Law of Clarity: 271
• The Law of Priorities: 273
• The Law of Posteriorities: 274
• The Law of the Most Valuable Asset: 275
• The Law of Planning: 277
• The Law of Rewards: 279
• The Law of Sequentiality: 280
• The Law of Leverage: 282
• The Law of Timeliness: 283
• The Law of Practice: 285
• The Law of Time Pressure: 286
• The Law of Single Handling: 288
• The Law of Competence: 290
• ConclusionStart Now: 293
• Learning Resources of Brian Tracy International: 297
• Recommended Reading: 305
• Index: 309

About the author

Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year. He is the bestselling author of more than eighty books that have been translated into dozens of languages. He has served as a consultant and trainer to more than 1,000 corporations and more than 10,000 medium-sized enterprises in more than seventy-five countries.

Bibliographic information

• Title: The 100 Absolutely Unbreakable Laws of Business Success; Berrett-koehler Series; BusinessPro collection; Safari Books Online
• Author: Brian Tracy
• Edition: reprint
• Publisher: Berrett-Koehler Publishers, 2000
• ISBN: 1576751074, 9781576751077
• Length: 319 pages
• Subjects: Business & Economics / Economics / General; Business & Economics / Entrepreneurship; Business & Economics / General; Business & Economics / Management; Business & Economics / Motivational; Business & Economics / Personal Success; Self-Help / Personal Growth / Success