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THEORY AND MODELS IN MARKETING
ORGANIZATIONAL BUYING MODELS
21 other sections not shown
advertising allocation alternative analysis approach assume assumptions attributes brand choice buyers buying choice models choose coefficients competitive competitors components conjoint analysis constraints cost curve customers decision demand developed distribution effect elasticity equation equilibrium estimate evaluation example Exhibit expected expert system exposure exposure value factor analysis factors firm firm's implementation increase independent individual interactions Journal of Marketing keting likelihood function Lilien linear linear programming Lodish logit model Management Science manufacturer marginal marginal cost market share marketing models Marketing Research maximize measure methods multiple Nash equilibrium objectives optimal parameters perceptual map period potential preference price discrimination probability problem procedure profit programming promotion purchase regression reservation price response retailer sales force salesperson segment selling solution stochastic strategy structure sumer theory tion two-part tariff utility function validity variables vertically