Marketing Models |
Contents
THEORY AND MODELS IN MARKETING | 1 |
CONSUMER BEHAVIOR | 19 |
ORGANIZATIONAL BUYING MODELS | 136 |
Copyright | |
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addition advertising allocation alternative analysis application approach assume assumptions attributes average awareness behavior brand buying called channel Chapter choice choose competitive consider constant consumer cost curve customers deal decision demand determine developed discussed distribution effect effort equal equation equilibrium estimated evaluation example Exhibit expected experience exposure factors firm function given important increase independent individual industrial involved Journal linear Management manufacturer marginal market share maximize measure methods Note objectives optimal parameters period planning positive potential preference probability problem procedure profit programming promotion purchase relative reported represents Research response retailer sales force salesperson Science segment selling situation solution Source specific stage strategy structure suggests theory tion unit utility variables