Marketing Models |
Contents
THEORY AND MODELS IN MARKETING | 1 |
CONSUMER BEHAVIOR | 19 |
ORGANIZATIONAL BUYING MODELS | 136 |
Copyright | |
22 other sections not shown
Other editions - View all
Common terms and phrases
a₁ advertising allocation alternative analysis approach assume assumptions attributes average Blattberg brand choice buyers buying channel choice models coefficients competitive competitors components conjoint analysis constraints consumer surplus curve customers decision demand developed distribution effect elasticity equation equilibrium estimated evaluation example Exhibit expected exposure exposure value factor analysis factors firm firm's increase individual industrial interactions Journal of Marketing Lilien linear linear programming Lodish logit model Mahajan Management Science manufacturer marginal cost market share marketing mix marketing models maximize measure Nash equilibrium optimal outlets P₁ parameters perceptual map period potential preference price discrimination probability problem procedure profit programming promotion purchase reservation price response retailer s₁ sales force salesperson segment selling solution strategy structure sumer territory theory tion two-part tariff utility function variables vertically integrated X₁