For the Love of Murphy's: The Behind-the-Counter Story of a Great American Retailer

Front Cover
Penn State Press
 

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Contents

1 Bethel Park 1970
1
2 A Revolution in Retailing
8
3 The Macys of Appalachia
27
4 Can You Spare a Dime?
45
5 The Murphy Girls
63
6 At War at Home and Abroad
81
7 Meals at Murphys
97
8 The Fabulous Fifties
112
11 Determination and Diversion
167
12 Happy Holidays
189
13 Home Runs and a Few Errors
202
14 Triumph and Trial
226
15 Aftermath and Legacy
250
Notes on Sources
261
Photo Credits
271
Index
272

9 The Pride of the Chain
133
10 McKeesport Yankees in Dixieland
152
Back Cover
280
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