The Media of Mass Communication
This up-to-date, thoughtful, and reader-friendly presentation of the mass media, media messages, and media issues "uses the media to teach the media." Widely praised for its ability to make learning interesting, Vivian excites readers as they explore the ever-changing subject of mass communication. The book retains its emphasis on the challenges of media while building on its extensive coverage of media history, effects, and culture. Every chapter reflects the most current statistics, issues, and challenges facing the media today. For mass communication students and enthusiasts.
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advertising affiliates agencies Alan Freed Allyn and Bacon American authoritarian Available book industry broadcast cable called censorship chapter circulation CNN VIDEO CNN Videotape Item commercial conglomeration corporate coverage critics culture Daily demassification disc Discuss editions editors effects electronic entertainment ethics Explain Federal film format Gannett global Helen Gurley Brown Hollywood innovations Introductory Vignette issues Ivy Lee journalists Key Person Lecture Resource libertarian listeners major mass audience mass communication mass media medium messages million movie houses movie-makers networks newscasts paper percent political Press production profits programs public relations radio stations Reader's Digest readers record industry regulation reporters revenue role sell social society stories STUDY PREVIEW tape Teaching Objective Ted Turner television tion trade traditional U.S. Supreme Court United University USA Today viewers violence Wall Street Journal Warner weekly York