The Practice of Public Relations

Front Cover
Prentice Hall, 1998 - Public relations - 556 pages
2 Reviews
Suitable for courses in public relations taught in Journalism, Communications, and Business departments, this work focuses on the practical nature of public relations work. It contains chapters on the Internet, integrated marketing communications, and multi-cultural communications.

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Review: The Practice of Public Relations

User Review  - Joecolelife - Goodreads

An must read for PR students and practitioners alike. The Practice of Public Relations offers insights into the minds of today's greatest PR professionals -- and the companies and careers that have ... Read full review

Review: The Practice of Public Relations

User Review  - Jennifer - Goodreads

Lots of solid usable information, worth spending the money on so far. Read full review

Contents

So Long George
5
Drawing the Line on Questionable Clients
11
Michael D McCurry
19
Copyright

68 other sections not shown

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About the author (1998)

Fraser P. Seitel is a public relations consultant, author, lecturer, columnist, and media commentator, appearing frequently on the Fox News Network and other outlets. He is the author of "The Practice of Public Relations", which is used in universities worldwide and has sold over a million copies in 11 editions.

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