The Practice of Public Relations

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Prentice Hall, 1998 - Public relations - 556 pages
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For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.

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So Long George
Drawing the Line on Questionable Clients
Michael D McCurry

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About the author (1998)

Fraser P. Seitel is a public relations consultant, author, lecturer, columnist, and media commentator, appearing frequently on the Fox News Network and other outlets. He is the author of "The Practice of Public Relations", which is used in universities worldwide and has sold over a million copies in 11 editions.

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