100 Things Every Designer Needs to Know about People
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
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LibraryThing ReviewUser Review - Rynooo - LibraryThing
An interesting read with lots of good insights to take away, but I'm not a fan of the '100 things' format: despite the structure, it reads a lot like a list. Read full review