The Facebook Marketing Book

Front Cover
"O'Reilly Media, Inc.", Dec 21, 2010 - Business & Economics - 286 pages
3 Reviews

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.

Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.

  • Approach Facebook's complex environment with clear, actionable items
  • Make sense of the social networking world
  • Be familiar with the technologies you need for social network marketing
  • Explore tactics for using Facebook features, functionality, and protocols
  • Learn how to set specific campaign goals
  • Determine which Facebook features are relevant to your campaigns
  • Plan and execute Facebook marketing strategies
  • Measure the results of your campaigns with key performance indicators
 

What people are saying - Write a review

User Review - Flag as inappropriate

Having Trouble Getting SignUps? Not Any More !
ACT NOW >> http://guaranteedsignupssystem.com
Join Us ! >> https://www.facebook.com/groups/OneLinkFamily/

Contents

Introduction to Social
1
Facebook Profile Basics
9
Facebook Page Basics
35
Facebook Group Basics
67
Facebook Events
93
Facebook Application Basics
111
Customizing Your Facebook Page
133
Developing a Facebook
151
CrossPromoting Content on Facebook
175
Facebook Page
203
Advertising on Facebook
223
Analytics and ROI
243
Index
265
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information