Yes!: 50 Secrets from the Science of Persuasion

Front Cover
Profile, 2007 - Business communication - 250 pages
2 Reviews
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet.

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Excellent Book

User Review  - themonkeymom -

I borrowed this book from the library and immediately knew that I would want to buy it so I could read again when I needed to go back to certain sections. Its a fun read for someone interested in social science and in knowing about how people do things without thinking much. Read full review

LibraryThing Review

User Review  - dmstraker - LibraryThing

Excellent and readable. Lots of small chapters, each with a bit of research on influence and practical implications. Based on Cialdini's six principles. Read full review

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About the author (2007)

Professor Robert B. Cialdini is Regents Professor of Psychology at Arizona State University; his work has been published in journals worldwide...Steve Martin is Co-Director of Influence At Work (UK) and works with Professor Cialdini to provide consultancy on influence...Professor Noah Goldstein is Assistant Professor of Behavioural Scie nce at the University of Chicago; Graduate School of Business.

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