Coercion: Why We Listen to what "they" Say"They say that you're using only ten percent of your brain. They say the corner office is a position of power. They say you can earn thousands of dollars a week in your spare time. They say that knowing your audience is more important than whatever it is you're selling." "Who, exactly, are "they"? And why do we listen to them?" "Douglas Rushkoff argues that we each have our own "theys" - bosses, pundits, authorities, both real and imaginary - whom we allow to shape our lives and manage our futures. Like parents, they can make us feel safe. They do our thinking for us. We don't have to worry about our next move. It has already been decided on our behalf, and in our best interests. Or so we hope." "Unfortunately, not everyone to whom we surrender this control has our interests at heart. What's more, Rushkoff says, as much as we try to resist them, they are always finding new and improved ways to manipulate us."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
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ability advertising asked Atkin audience become behavior Benetton brand Brandweek Buyer's Remorse called campaign COERCION coercive techniques commercial companies consumer corporate create cult leader culture demographic designed developed distributors e-mail effect emotional environment exploited feel friends goal Gruen Transfer Hand-to-Hand influence interactive Internet interrogator learned Lollapalooza look mall manager manipulation Marv Albert Mary Kay McDonald's mediaspace Mort Muzak network externalities Neuro-linguistic Programming Nike Niketown offer Once percent polls Ponzi Ponzi scheme Promise Keepers promote psychological Public Relations public-relations pyramid pyramid scheme rally rational retail ritual Rubenstein salesman salespeople script sell sense simply social spectacle Spivas Stephanie story strategy sumers target Technorealism television tell theme tion told University users viewers Virtual Marketing watch World Wide Web York young