America's Right Turn: How Conservatives Used New and Alternative Media to Take Power

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Bonus Books, Inc., 2004 - Political Science - 375 pages
2 Reviews
Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.
 

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I believe that all progressives should read and learn from what the right has accomplished. Viguerie and Franke spell out how members of the small conservative movement found one another, established a network of people who worked towards common goals, and took personal initiative to move their program forward. If Greens would load their trunks with books that explain their political philosophy they could follow in Viguerie and Franke's footsteps. If environmentalists would work with death penalty activists the way gun advocates and anti-tax voters were brought together by the conservatives, they would see the progress the conservatives have won over the years. It's all there in his book.
Why would he do that? He says he laid it all out because he believes progressives are too lazy to follow his lead and build a long term strategy for success. Is he right? Yes, but, is he also *correct*? Time will tell.
 

Contents

Two Media Revolutions Transform the World
7
Mass Movement
39
The Conservative Revolution Begins
47
Other Side Controls the Mass Media
75
Conservatives Test a New Secret Weapon
87
The New and Alternative Media Bring
105
Alternative Media to Stop ERA
137
Liberals Wake Up
145
Trains Tomorrows Cadre
167
and the NRA Prevail on the Gun Issue
237
WHERE WE ARE TODAY HOW
321
BIBLIOGRAPHY AND SOURCES
351
Copyright

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About the author (2004)

Richard A. Viguerie, called the conservatives' Voice of America, transformed American politics in the 1960s and '70s. Through his pioneering use of direct mail Viguerie broke the left's monopoly on the country's microphones, gave the conservatives a voice through the new and alternative media of direct mail, broke the power of large donors by empowering millions of small donors to back the candidates and causes of their choice. His pioneering techniques helped elect Ronald Reagan as the first conservative president of the modern era. Often called the Funding Father of the conservative movement, Viguerie's advertising firm has mailed more than 3 billion letters and raised over $7 billion over the past 50 years. He is the chairman of ConservativeHQ.com and author of Conservatives Betrayed: How George W. Bush and Other Big Government Republicans Hijacked the Conservative Cause.

David Franke was one of the founders of the conservative movement in his youth. In 1958 he started what is now known as the Young Americans for Freedom. He became senior editor at Arlington House and the Conservative Book Club. He and Richard Viguerie worked together to provide public policy coverage in the new and alternative media. His articles have been in widely read publications and he is the author of ten books. Both men reside in the Washington D.C. area.

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