Blown to Bits: How the New Economics of Information Transforms Strategy

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Harvard Business School Press, 2000 - Business & Economics - 261 pages
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The new economics of information is blowing apart the foundations of traditional business strategy. According to Blown to Bits, your business definition, industry definition, and competitive advantage are simultaneously up for grabs. Evans and Wurster argue that with the spread of connectivity and common standards, your customers will increasingly have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and focused competitors will pick off the most profitable parts of your value chain. With an uncompromising clarity and vivid examples, Blown to Bits is targeted squarely at today's practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect the new economics of information, and explains how to take advantage of the forces shaping today's competitive advantage.

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The premise behind the book was to explore the differences between business strategies that concentrated on a broad ‘reach’ with a set of standard products and services that appealed to a large number ... Read full review

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I hold a PhD in MIS (Management Information Systems). My doctoral dissertation was based on the Richness vs. Reach business model as applied to distance/online education. BLOWN TO BITS was an integral part of my research, as the principles outlined within this mighty little tome require that the reader set aside preconceived notions of how business is done. When read in conjunction with Thomas L. Friedman's THE WORLD IS FLAT and his LEXUS AND THE OLIVE TREE, you will begin to grasp the boundless opportunities of a world blown to bits. An excellent read that will make you think, Think, THINK! 

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About the author (2000)

Philip Evans is a Senior Vice President of the Boston Consulting Group in Boston.

Thomas S. Wurster is a Vice President of The Boston Consulting Group in Los Angeles. The authors are coleaders of The Boston Consulting Group's Media and Convergence Practice.

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