Emotional Design: Why We Love (or Hate) Everyday Things

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Basic Books, 2004 - Psychology - 257 pages
91 Reviews
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.Emotional Design analyzes the profound influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches to the impact of emotion on the everyday objects of tomorrow. In the future, will inanimate objects respond to human emotions? Is it possible to create emotional robots?Norman addresses these provocative questions--drawing on a wealth of examples and the latest scientific insights--in this bold exploration of the objects in our everyday world.

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Review: Emotional Design: Why We Love (or Hate) Everyday Things

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This was an important extension of concepts from the Design of Everyday Things. The first half was book was good to think about, while the second was mostly his musing on how we need to design robots. Read full review

Review: Emotional Design: Why We Love (or Hate) Everyday Things

User Review  - Goodreads

Donald Norman has some interesting thoughts on the emotional component of design and how it intersects with psychology. Unfortunately, the book veers off into a musing about the future, including two ... Read full review

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About the author (2004)

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

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