The Media of Mass Communication
This up-to-date, engaging presentation of the mass media helps readers use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites readers as they explore the ever-changing subject of mass communication. "The Media of Mass Communication "places a strong emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian's text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization-the media, media messages, and media issues-provides a framework for readers to understand the big picture behind today's media issues. "Media Technology" boxes demystify the techo-changes rampant in today's media; "Media People" boxes profile key figures in media industries; "Media Databank" boxes display media facts and data; "Media Timeline" boxes place key media events in historical perspective; "Media Online" boxes provide URLs for related Web sites. Media literacy, global mass media, media effects, radio, TV, film, books, newspapers, magazines, the Internet, media entertainment, media ethics, media law, public relations, advertising, Anyone interested in the media (movies, journalism, film, broadcasting, newspapers, books, etc.) or anyone interested in pursuing a career in those fields.
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Information Source 3 Entertainment
PrintVisual Integration 9 Digital Integration
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20th Century Fox advertising revenue affiliates American artists audience authors awards best-seller book industry book publishing broadcast cable systems called chains circulation College commercial conglomerates consumer magazines copies corporate costs coverage created critics culture demassification Disney documentaries DualDisc edition editor electronic elitists entertainment federal film format Frank Miller Gannett giant Hollywood Internet iPod issues J. D. Robb Johannes Gutenberg journalistic largest major studios mass communication mass media media companies medium messages million movie houses Murdoch Napster Nora Roberts offer ONLINE over-air ownership paper percent Press prime-time printed profits programs Reader's Digest readers record companies recorded music recording industry reporting retail Rupert Murdoch satellite says sell shows stories success tabloid textbook tion trade books trade journal traditional U.S. newspapers United University USA Today Viacom viewers Wal-Mart Wall Street Journal Warner weekly York