The New Climate War: The Fight to Take Back Our PlanetShortlisted for the FT/McKinsey Business Book of the Year award A renowned climate scientist shows how fossil fuel companies have waged a thirty-year campaign to deflect blame and responsibility and delay action on climate change, and offers a battle plan for how we can save the planet. Recycle. Fly less. Eat less meat. These are some of the ways that we've been told can slow climate change. But the inordinate emphasis on individual behavior is the result of a marketing campaign that has succeeded in placing the responsibility for fixing climate change squarely on the shoulders of individuals. Fossil fuel companies have followed the example of other industries deflecting blame (think "guns don't kill people, people kill people") or greenwashing (think of the beverage industry's "Crying Indian" commercials of the 1970s). Meanwhile, they've blocked efforts to regulate or price carbon emissions, run PR campaigns aimed at discrediting viable alternatives, and have abdicated their responsibility in fixing the problem they've created. The result has been disastrous for our planet. In The New Climate War, Mann argues that all is not lost. He draws the battle lines between the people and the polluters-fossil fuel companies, right-wing plutocrats, and petrostates. And he outlines a plan for forcing our governments and corporations to wake up and make real change, including:
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Contents
| 1970 | |
| 1978 | |
The Climate Wars | 1989 |
The Crying Indian and the Birth of the Deflection | |
Its YOUR Fault | |
Put a Price on It Or | |
Sinking the Competition | |
The NonSolution Solution | |
The Truth Is Bad Enough | |
Meeting the Challenge | |
Epilogue | |
Acknowledgments | |
Notes | |
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action on climate April argued attacks Australia Bernie Sanders bottle bill carbon dioxide carbon emissions carbon footprint carbon pricing carbon tax claim clean energy climate action climate activists climate advocates climate change climate crisis climate denial climate movement climate policy climate science climate scientists climate solutions Climate Wars climate-change deniers coal conservative coronavirus Crying Indian David decades decarbonization December deflection campaign Democrats Donald Trump doomist economic efforts election environmental example ExxonMobil February fossil fuel fossil fuel companies fossil fuel industry fossil fuel interests front group geoengineering Global Warming Green New Deal Guardian Heartland Institute Hockey Stick impacts inactivists IPCC January Koch brothers Mann MichaelEMann March methane Michael Michael E Michael Moore natural gas November nuclear Oreskes pandemic percent planet political pollution problem promoted renewable energy Republican right-wing role Sagan scientific September social media solar SourceWatch threat tweet Twitter Wallace-Wells Washington Post York youth climate