Search Engine Optimization All-in-One For Dummies

Front Cover
John Wiley & Sons, Apr 8, 2009 - Business & Economics - 768 pages
2 Reviews
If you have a business, you want your Web site to show up quickly when people search for what you're selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You'll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site's success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
 

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Review: Search Engine Optimization All-In-One for Dummies

User Review  - Emma - Goodreads

There's plenty of useful, easy-to-follow info in this book, though its organisation leaves something to be desired. The ten books it's been compiled from seem to have been put together without a great ... Read full review

Review: Search Engine Optimization All-In-One for Dummies

User Review  - Dustin Heap - Goodreads

The first book I read on SEO. Probably way outdated but was a great primer at the time. Read full review

Contents

Contents at a Glance
9
Meeting the Search Engines
25
Recognizing and Reading Search Results
39
Getting Your Site in the Right Results
47
Knowing What Drives Search Results
65
Spam Issues When Search Engines Get Fooled
75
Keyword Stragegy
85
Selecting Keywords
97
Obtaining Links
389
Structuring Internal Links
405
Vetting External Links
421
Connecting with Social Networks
435
Optimizing the Foundations
449
Server Issues Why Your Server Matters
451
Domain Names What Your URL Says About You
471
Using Redirects for SEO
487

Exploiting Pay Per Click Lessons Learned
109
Reducing Costs by Overlapping Pay Per Click
114
Adding and Maintaining Keywords
129
Identifying Your Competitors
143
Competitive Research Techniques and Tools
153
Applying Collected Data
179
SEO Web Design
193
Building an SEOFriendly Site
215
Making Your Page Search EngineCompatible
241
Perfecting Navigation and Linking Techniques
275
Creating Content
291
Establishing Content Depth and Page Length
307
Adding KeywordSpecific Content
327
Dealing with Duplicate Content
341
Adapting and Crediting Your Content
355
Linking
365
Implementing 301 Redirects
495
Watching Your Backend Content Management System Troubles
509
Solving SEO Roadblocks
523
Employing Site Analytics
535
Tracking Behavior with Web Analytics
557
Mastering SEO Tools and Reports
571
International SEO
591
Tailoring Your Marketing Message for Asia
609
Staking a Claim in Europe
621
Getting Started in Latin America
633
Discovering Paid Search Marketing
643
Using SEO to Build Your Brand
669
Identifying and Reporting Spam
691
Appendix
707
Index
725
Copyright

Common terms and phrases

About the author (2009)

Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet. Susan Esparza is a senior editor for bruceclay.com.

Bibliographic information