How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

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Head of Zeus, Sep 30, 2014 - Performing Arts - 496 pages
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Why do most people know what an Ewok is, even if they haven't seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings? How did 'Jedi' become an officially recognised religion? When did the films' merchandising revenue manage to rival the GDP of a small country?

Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long.

'It's impossible to imagine a Star Wars fan who wouldn't love this book. There are plenty of books about Star Wars, but very few of them are essential reading. This one goes directly to the top of the pile' Booklist (starred review).

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How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise

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When American filmmaker George Lucas set out to create a space fantasy for the big screen nearly 40 years ago, he never dreamed that Star Wars would become a beloved global phenomenon and one of the ... Read full review

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About the author (2014)

Chris Taylor is the deputy editor of MashABLE, the world's largest social media and technology news website. He has covered the intersection of business and culture for two decades as a writer and editor for TIME, BUSINESS 2.0, FORTUNE SMALL BUSINESS, and FAST COMPANY. A graduate of Merton College, Oxford and the Columbia University Graduate School of Journalism, he lives in Berkeley, California.

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