Financial Advertising: A Collection of Words, Phrases, Illustrated Advertisements and Financial Talks as Successfully Used by Banks, Trust Companies and Other Financial Institutions; Arranged So as to Facilitate the Expression of Ideas and Assist in the Preparation of Attractive Financial Advertising

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William Borsodi
Borsodi Advertising Service, 1909 - Advertising - 123 pages
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Page 77 - Put not all thine eggs in the one basket" — which is but a manner of saying, "Scatter your money and your attention"; but the wise man saith, "Put all your eggs in the one basket and — WATCH THAT BASKET.
Page 81 - There is a tide in the affairs of men, Which taken at the flood leads on to fortune; Omitted, all the voyage of their lives Is bound in shallows and in miseries.
Page 55 - Government is a trust, and the officers of the government are trustees ; and both the trust and the trustees are created for the benefit of the people.
Page 112 - How doth the little busy bee Improve each shining hour? It gathers honey all the day From every bud and flower.
Page 118 - Boast not thyself of to-morrow; thou knowest not what a day may bring forth : and, for the same reason, despair not of to-morrow; for it may bring forth good as well as evil; which is a ground for not vexing thyself with imaginary fears; for the impending black cloud, which is regarded with so much dread, may pass by harmless: or though it should discharge the...
Page 102 - Feuillant) not only tells us that he ended his life with that jest, but that he left a paper sealed up wherein were found three articles as his last will: 'I owe much, I have nothing, I give the rest to the poor.
Page 31 - Issue Letters of Credit for travelers, available in all parts of the world. Draw Bills of Exchange, and make Telegraphic Transfers to Europe, Cuba and the other West Indies, Mexico and California. Execute Orders for the purchase and sale of Investment Securities. FIGURE 5 a. Bank By the Men Behind It.
Page 26 - ... copy, the whole standing as much for the institution as if the entire space were taken up with its name in the boldest type? "The advantage of the idea we suggest is that it not only insures the same amount of general publicity value to the advertiser, Safety for Securities Considering the low cost and the perfect security of a...
Page 60 - SAVE a part of your weekly earnings, even if it be no more than a quarter dollar, and put your savings monthly in a savings bank. 2. Buy nothing till you can pay for it, and buy nothing that you do not need. A young man who has grit enough to follow these rules will have taken the first step upward to success in business. He may be compelled to wear a coat a year longer, even if it be unfashionable : he may have...

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