Oye Como Va!: Hybridity and Identity in Latino Popular Music

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Temple University Press, Jan 25, 2010 - Music - 238 pages

Listen Up! When the New York-born Tito Puente composed "Oye Como Va!" in the 1960s, his popular song was called "Latin" even though it was a fusion of Afro-Cuban and New York Latino musical influences. A decade later, Carlos Santana, a Mexican immigrant, blended Puente’s tune with rock and roll, which brought it to the attention of national audiences. Like Puente and Santana, Latino/a musicians have always blended musics from their homelands with other sounds in our multicultural society, challenging ideas of what "Latin" music is or ought to be. Waves of immigrants further complicate the picture as they continue to bring their distinctive musical styles to the U.S.—from merengue and bachata to cumbia and reggaeton.

In Oye Como Va!, Deborah Pacini Hernandez traces the trajectories of various U.S. Latino musical forms in a globalizing world, examining how the blending of Latin music reflects Latino/a American lives connecting across nations. Exploring the simultaneously powerful, vexing, and stimulating relationship between hybridity, music, and identity, Oye Como Va! asserts that this potent combination is a signature of the U.S. Latino/a experience.

 

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Contents

Hybridity Identity and Latino Popular Music
1
2 Historical Perspectives on Latinos and the Latin Music Industry
15
Cultural Nationalism and Latino Engagement with Rock n Roll
34
Musical Mixings Border Crossings and New Sonic Circuitries
54
Tradition and Transnationalism in US Dominican Popular Music
77
Roots Routes Race and Mestizaje
106
7 Marketing Latinidad in a Global Era
142
Notes
163
Selected Bibliography
199
Index
207
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About the author (2010)

Deborah Pacini Hernandez is Associate Professor, Anthropology and American Studies, Tufts University. She is the author of Bachata: A Social History of a Dominican Popular Music (Temple), and the co-editor of Reggaeton andRockin' Las Américas: The Global Politics of Rock in Latin/o America.

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