Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

Sue Dewhurst, Liam FitzPatrick

Kogan Page Publishers, Jun 3, 2019 - Business & Economics - 248 pages

Communicate change effectively and bring stability and clarity in difficult situations through insight and lessons from global brands including Unilever, John Lewis, HSBC, and KPMG, with this essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention, and change management.

Communicating a company's goals, strategy, and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it will have a positive impact on employee engagement, organizational culture, and performance.

This new book written by leading PR and internal communications experts shares the exclusive stories of leading practitioners across sectors and industries, including manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more, to demonstrate the tools, models and practices that have overcome a variety of challenges in a range of organizations.

Explaining how to make the case for internal communications at all levels including:
-Advice on how to set objectives
-Selecting the right communication channel
-The best way to deliver tough messages
-How to evaluate and collect effective data

Successful Employee Communications delivers an essential and easy-to-follow framework for delivering engaging communication strategies that work.

Contents

• 01 Making the case for employee communication: 1
• 02 Conducting your own employee communication audit: 18
• Considerations frameworks and examples: 39
• What practitioners do in practice: 59
• Managing meaning: 79
• Finding inspiration from others: 101
• How to help them add the most value: 119
• Making sure your great ideas see the light of day: 141
• 09 Employee communication planning for change: 161
• Communication in tough times: 181
• 11 Is it working? Employee communication evaluation and measurement that adds value: 198
• Helping employees find meaning in the modern workplace: 217
• Acknowledgements: 231
• Index: 232

About the author

Sue Dewhurst spent 15 years working as a senior internal communicator in house and in consultancy. For the past decade, she has focused on learning and development, serving as internal communications trainer and coach for thousands of leaders and professional communicators. Her models and frameworks are used in organisations worldwide.

Liam FitzPatrick is experienced in change management, PR and internal communications. He has worked both in-house and for major consultancies the last three decades running change campaigns, developing communications teams and advising on metrics and evaluation. Liam lectures on developing teams, research and planning, and has served as an external examiner at UK universities.

Bibliographic information

• Title: Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
• Authors: Sue Dewhurst, Liam FitzPatrick
• Publisher: Kogan Page Publishers, 2019
• ISBN: 0749484535, 9780749484538
• Length: 248 pages
• Subjects: Business & Economics / Business Communication / General; Business & Economics / General; Business & Economics / Marketing / General; Business & Economics / Organizational Development; Business & Economics / Public Relations