Dynamic Management for the Digital Age

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John Wiley & Sons, Mar 12, 2002 - Business & Economics - 304 pages
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Nonprofit managers have been slow to embrace the digital age. Although technology has transformed the face of the for-profit sector and how it operates, nonprofit use of technology to improve internal functioning and to change the way services are delivered is almost nonexistent. These limitations actually have opened the door for for-profits to "compete" successfully for traditional nonprofit business, such as moving people from welfare to work. is both a call to action and a roadmap for change. Each chapter defines an element of Dynamic Management and identifies "digital hotspots" or places within that element, and the nonprofit's implementation of that element, where digital issues will most likely arise and need to be addressed. In addition, at the end of each chapter, Maxims of Dynamic Management or core truths that the authors have found helpful to follow in their day-to-day experience as nonprofit leaders in bringing Dynamic Management to their organization are provided. Finally, the authors highlight the experience of various nonprofit and for-profit organizations that have successfully made elements of Dynamic Management a reality in their organizations.

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Chapter 1 Nonprofits and the Digital Age
Chapter 2 Dynamic Management and Dynamic Organizations
Chapter 3 Organizational Context Taking the Pulse
Chapter 4 Corporate Culture Vision Values and People
Chapter 5 The Business Model and the Customer
Chapter 6 ContentProducts and Services
Chapter 7 Infrastructure
Chapter 8 Alignment
Chapter 9 Living the Map The One Economy Story
Chapter 10 Whats in Store for the Dynamic Manager Looking at the Future of Nonprofit Management
Appendix A Resources for Online Fundraising
Glossary of Internet Terms

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About the author (2002)

BEN HECHT, JD, CPA, is an experienced nonprofit executive, author, and lecturer. In 2000, he and Rey Ramsey founded One Economy Corporation, a national nonprofit dedicated to maximizing the power of technology to expand opportunities for low-income people to improve their standard of living. He currently serves as One Economy's President and Chief Operating Officer.
REY RAMSEY, JD, is a seasoned executive and social entrepreneur. He currently serves as Chief Executive Officer and Board Chair of One Economy. From 1996 to 2000, the authors worked together applying principles of dynamic management at The Enterprise Foundation and its network of 1,500 community-based organizations nationwide.

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