ManagingNonprofits.org: Dynamic Management for the Digital Age
Nonprofit managers have been slow to embrace the digital age. Although technology has transformed the face of the for-profit sector and how it operates, nonprofit use of technology to improve internal functioning and to change the way services are delivered is almost nonexistent. These limitations actually have opened the door for for-profits to "compete" successfully for traditional nonprofit business, such as moving people from welfare to work.
ManagingNonprofits.org is both a call to action and a roadmap for change. Each chapter defines an element of Dynamic Management and identifies "digital hotspots" or places within that element, and the nonprofit's implementation of that element, where digital issues will most likely arise and need to be addressed. In addition, at the end of each chapter, Maxims of Dynamic Management or core truths that the authors have found helpful to follow in their day-to-day experience as nonprofit leaders in bringing Dynamic Management to their organization are provided. Finally, the authors highlight the experience of various nonprofit and for-profit organizations that have successfully made elements of Dynamic Management a reality in their organizations.
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Chapter 1 Nonprofits and the Digital Age
Chapter 2 Dynamic Management and Dynamic Organizations
Chapter 3 Organizational Context Taking the Pulse
Chapter 4 Corporate Culture Vision Values and People
Chapter 5 The Business Model and the Customer
Chapter 6 ContentProducts and Services
Chapter 7 Infrastructure
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action affiliates Alec Ross alignment America's Second Harvest Balanced Scorecard Ben Hecht budget build business model Chapter charity Cisco Systems Combined Federal Campaign comlnunity corporate create customer base Cutco database digital age digital culture diverse donations donors Dynamic Management Dynamic Management Map dynamic organization e-mail e—mail Economy efforts employees Enterprise environment Environmental Defense expand focus focused for—profit forces of change Foundation fundraising funds goals groups housing individuals infrastructure invest issues leaders leadership Learning Center look low—income marketing million NetWellness nization Nonproﬁt nonprofit organizations operating opportunities orga organization's organizational partners percent products and services reﬂect relationships repositioning search engines Second Harvest sector senior management servers share staff strategic things tion tomers users values venture philanthropy vision Worksystems
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