Montgomery Ward & Co. Catalogue and Buyers' Guide 1895
"Our mail order methods meet many wants," wrote a poetic but anonymous copywriter on a page of the 1895 Montgomery Ward & Co. catalogue. He had a gift for understatement. At its zenith from the 1880s to the 1940s, Montgomery Ward, like its cross-town Chicago rival, Sears, sold virtually everything the average American could think of or desire—and by mail. This was a revolution, and Ward's fired the first shot. To buy spittoons, books of gospel hymns, hat pins, rifles, wagons, violins, birdcages, or portable bathtubs, purchases that used to require many separate trips to specialist merchants, suddenly all the American shopper had to do was lick a stamp. This unabridged facsimile of the retail giant's 1895 catalogue showcases some 25,000 items, from the necessities of life (flour, shirts) to products whose time has passed (ear trumpets). It is an important resource for antiquaries, students of Americana, writers of historical fiction, and anyone who wants to know how much his great-grandfather paid for his suspenders. It is a true record of an era.
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27 inches 30 inches 50 yards assorted Bleached border braid brass breast bronze brown buckle buttons Cambric Cassimere cents per yard cloth collar colors cord Corset Cotton covered cream dark dozen Dress ecru embroidery extra heavy fancy fast black finish Flannel front full piece German silver gilt gray hair handle handsome heels and toes heliotrope Hose illustrated inches long inches wide iron lace Ladies leather length light blue lined Linen medium Men's Montgomery Ward Nainsook navy blue neat nickel plated ounces packed pair paper patent pattern Pearl Perdoz Perdozen Perpair Peryard pink plaids plain pocket polished Postage pounds Price for full Retail price Roll Plate Rosa Nouchette Carey round rubber sateen satin screws seal brown silk silver Sizes skirts Solid Gold spring steel Sterling Silver stitched straps stripes Style Suits trimmed Twilled waist Weight Width wood wool