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Lakoff's analysis of how issues are framed by American politicians is a superb example of how an academic can be ruthlessly pragmatic, while still being scholarly. Lakoff's vivid image of the elephant in the room will linger with you for the rest of your life; as an example of product branding, it is brilliant.
No student of politics dare avoid reading this book.
And no politician - aspirant or practising - should go to sleep at night without dipping into this book, which should be on the table beside his or her bed at all times.
It is a modern equivalent of Machiavelli's famous Prince.

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This book is nothing more than a redux of the Communist Manifesto.
Lakoff believes there are no "Self-Made Men" or Self-Made Women" for that matter, he believes in Collectivism, Progressivism and
all the products from the days of the Bolshevik Revolution, Woodrow Wilson, Vladimir Lenin and of course Karl Marx.
This is nothing if not a tome against Capitalism, against Free Markets and liberty as you find a in Constitutional Republic such as the United States.
There are, in fact, Self-Made Individuals, than there are the looters, the parasites the so-called intellectuals like Lakoff who renounce any form of individualism. Honest brokers of the truth merely call that Communism.
I would ask the reader and Mr. Lakoff - Who Is John Galt? Then study Milton Friedman's "Free to Choose" and find that Lakoff's ideology will hold you in bondage and my question and recommendation will, indeed, set you free.

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Review: Don't Think of an Elephant: Know Your Values and Frame the Debate: The Essential Guide for Progressives

User Review  - John - Goodreads

All the traitorous leftists were talking about this book before the 2004 election - me included! I finally read it. The first half is better than the second. In the first, he demonstrates the ... Read full review

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