Designing and Using Organizational Surveys
Organizational surveys are widely recognized as a powerful tool for measuring and improving employee commitment. If poorly designed and administered, however, they can create disappointment and cynicism. There are many excellent books on sampling methodology and statistical analysis, but little has been written so far for those responsible for designing and implementing surveys in organizations. Now Allan H Church and Janine Waclawski have drawn on their extensive experience in this field to develop a seven-step model covering the entire process, from initiation to final evaluation. They explain in detail how to devise and administer different types of organizational surveys, leading the reader systematically through the various stages involved. Their text is supported throughout by examples, specimen documentation, work sheets and case studies from a variety of organizational settings. They pay particular attention to the political and human sensitivities concerned and show how to surmount the many potential barriers to a successful outcome. Designing and Using Organizational Surveys is a highly practical guide to one of the most effective methods available for organizational diagnosis and change.
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performance and change
Developing a worldclass survey
Administering the survey
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action planning analysis paralysis and/or approach appropriate assessment behaviours bench-marking better census clear client close-ended commitment company XYZ complete conceptual conducted confidentiality content analysis content areas covering letter culture data collection dataset DdXD descriptive statistics detail effective employees end-users example extent external feedback findings focus groups formal functions identify impact important initial involved key issues large-scale means measure messages methods negative optical scan form organization development organizational communication organizational members organizational survey effort outcomes participation particularly perceptions performance appraisal potential problem questions regarding the survey response options response rates sample Sample survey scale scores senior leadership senior management significant specific staff stage statistical strategic structural equation modelling survey administration survey data survey design team survey instrument survey items survey practitioner survey process survey results survey sponsor Table tion tive types of items understand variables various voice-response write-in comments XYZ value