I'm Feeling Lucky: The Confessions of Google Employee Number 59

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Houghton Mifflin Harcourt, 2011 - Business & Economics - 416 pages
16 Reviews
Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of LarryPage and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. 

I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.
 

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LibraryThing Review

User Review  - HadriantheBlind - LibraryThing

An interesting insider's look at Google. The author does not have much of a technology background (he is older than the majority of the staff, and in marketing), so he does have a true 'outsider's ... Read full review

LibraryThing Review

User Review  - amimariscal - LibraryThing

This book was fun to listen to and interesting due to the personal stories that the author Douglas shares as well as the insights about Google. I definitely feel that Douglas goes deeper into the ... Read full review

All 8 reviews »

Contents

Google Grows and Finds Its Voice
153
Where We Stand
243
Can This Really Be the End?
375
Timeline of Google Events
391
Glossary
394
Acknowledgments
399
Index
402
Back Flap
417
Back Cover
418
Spine
419
Copyright

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About the author (2011)

DOUG EDWARDS was the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company's communications with its users. Prior to joining Google, Edwards was the online brand group manager for the San Jose Mercury News , where he conceived and led development of the technology news site siliconvalley.com.

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