The Captains of Consciousness: The Emergence of Mass Advertising and Mass Consumption in the 1920's |
Contents
PART I | 5 |
1 Shorter hours higher wages | 23 |
2 Mobilizing the Instincts | 31 |
Copyright | |
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advertising American industrial appeared arena argued attempt authority became become Bernays broad businessmen buying capitalist century child Christine Frederick commercial commodity market conception confronted consumer market consumerism context corporate create critique defined demand democracy democratic E. P. Thompson economic Edward Bernays Edward Filene factory felt feminism Floyd Henry Allport Helen Merrill Helen Merrill Lynd Horkheimer human Ibid ideal ideology idiom immigrant increasingly indus industrial capitalism industrial society James Rorty labor lives machine marketplace mass consumption mass culture mass industrial mass production Max Horkheimer ment Middletown modern industrial mother Naether noted notion Nystrom offered patriarchal Political and Social population Presbrey question reality realm Robert role selling Siegfried Giedion social order Social Science spoke sumer survival things tion traditional truth twenties vision wage Walter Dill Scott woman women workers working-class York youth