Captains of consciousness: advertising and the social roots of the consumer culture

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McGraw-Hill, 1976 - Business & Economics - 261 pages
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Review: Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

User Review  - Goodreads

Very interesting history of the shift in advertisement and its role in the shaping of American society. Not sure I was in the right mood for this type of study though...hence the 3 stars. Read full review

Review: Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

User Review  - Abbie - Goodreads

Very interesting history of the shift in advertisement and its role in the shaping of American society. Not sure I was in the right mood for this type of study though...hence the 3 stars. Read full review

Contents

PREFACE
4
The Social Crisis of Industrialization
19
PART I
26
Copyright

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