How To Become a Power Agent in Real Estate: A Top Industry Trainer Explains How to Double Your Income in 12 Months

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McGraw Hill Professional, Oct 22, 2002 - Business & Economics - 250 pages
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The realtor's essential guide to harnessing true earning power

How to Become a Power Agent in Real Estate gives real estate agents both the powerful sales techniques and the practical management tips they need to double their income by closing more transactions. Based on the outstanding success of Darryl Davis's seminar "The POWER Program," this motivational guide utilizes POWER Principles to help the new agent as well as the experienced top producer dramatically increase listings and sales.

The book is full of Davis's surefire methods for managing the sales process, including time management for agents, prospecting for listings, handling the seller's and buyer's concerns, maintaining a winning attitude, and generating more sales in less time. He also reveals how clever use of the Web can provide a competitive edge and how the top producers work smarternot harder. Offering field-proven tools and techniques, Davis shows agents how to progress at their own pace to their own personal Next Level and accelerate their entry into Top Agent status.


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1 Time Management for Real Estate Agents
2 The Art of Prospecting
3 The Listing Presentation
4 Objection Handling
5 Servicing Listings to Sell
How to Work with Fewer Buyers Make More Sales and Have More Fun in the Process
7 The Art of Negotiating
8 Farming for Dollars
9 The Art of SelfPromotion
10 Working with Assistants
11 Building a Referral Business
12 Your Next Level in Action
A 60Day Action Plan for New Agents
A 30Day Action Plan for Experienced Agents

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Page 95 - It's unwise to pay too much ... but it's worse to pay too little. When you pay too much, you lose a little money . . . that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot. It can't be done. If you deal with the lowest bidder, it is well to add something for the risk you run. And if you do that, you will have enough to pay...
Page 211 - If there is anything else I can do for you, please let me know and I shall gladly do what is possible.
Page 70 - ... Newswriting Newswriting is a style of writing used by newspaper reporters and other journalists who write for periodicals, Periodicals are newspapers, magazines and newsletters that are published regularly. Magazine and newspaper writers organize their ideas and their writing around what is called "the five W's and the H" — who, what, when, where, why and how. As they conduct research and interview people for articles, journalists keep these questions in mind, Directions: Read a newspaper article...
Page 230 - One of the best ways to do this is to use the Ben Franklin technique, as shown below.
Page 5 - Lakein, who wrote How to Get Control of Your Time and Your Life, a good workweek consists of two 12-hour days, three nine-hour days, and one four-hour day.
Page 108 - Again, thank you! I look forward to working with you in the near future! Sincerely, John Doe...
Page 158 - They say the best way to a man's heart is through his stomach. I don't know how true that is, but what 15 true is the best way to parents' hearts is through their children.
Page 69 - If I were in your shoes, I would think the same thing. Someday when you are more experienced, you'll know why it won't work.
Page 75 - I'd like you to do is connect these nine dots with four straight lines without taking your pen off the paper.

About the author (2002)

Daryl Davis is a speaker, trainer, and business coach for many of the largest real estate brokerages and franchises in the United States and Canada. He started his real estate career at age 19 and became a top producer in his first year. As an active agent he generated an average of 6 transactions a month. In 1993 he created The POWER Program, the only training course for real estate agent that meets once a month for twelve consecutive months. He has helped thousands of real estate agents double their incomes.

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