Effective Small Business Management: An Entrepreneurial ApproachNew Venture Management. Exceptionally practical, this best-selling text teaches budding entrepreneurs the 'hands-on' tools and techniques for launching and managing a small business the right way - and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century. For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business. *NEW - Increased emphasis on the WWW and its application as a business tool. Teaches the basics of the WWW, with examples and hands-on exercises-'Wired to the Web' - in every chapter *NEW - Companion WWW site which provides both professors and students with useful tools in teaching and learning about entrepreneurship and small business management. www.prenhall.com/scarbzim *NEW - All new video package - Adapted from the PBS television series 'Small Business 2000', these eleven videos feature interviews with actual owners, managers, and employees of a variety of small businesses. Video notes are provided in The Instructor's Manual. Brings the real world of entrepreneurs into the classroom *Focus on building a BUSINESS PLAN *NEW - Exceptional revision stre |
Contents
THE CHALLENGE OF ENTREPRENEURSHIP | 1 |
In the Footsteps of | 5 |
Wired to the | 11 |
Copyright | |
98 other sections not shown
Common terms and phrases
accounts receivable advertising assets bank benefits building business plan Business Start-Ups buyer capital cash flow company's competitive competitors corporation cost create customers designed develop earn employees entrepre entrepreneurs equipment ethical expenses export factors firm firm's franchise franchisor global goals growth important income statement industry inventory investment investors Kiplinger's Personal Finance launch lenders liability loan manufacturer McDonald's merchandise million Nation's Business ness offer operating partners partnership percent period ratio personal computer potential problems product or service profit purchase ratio requires retail risk says selling sexual harassment shoplifters small business owners small companies SOURCE strategy success suppliers target tion tomers trade typical vendors venture venture capital Wall Street Journal workers World Wide World Wide Web