Diffusion of Innovations
Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.
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Traditions of Research on Diffusion
Culture Norms and Diffusion
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Acceptance adopter categories adoption process Agricultural American analysis approach average awareness basis Beal behavior Bulletin cent change agents chapter characteristics Coleman completed corn cosmopolite cultural decision determine developed Deviation diffusion diffusion of innovations distribution drug earlier adopters early economic effect evaluation evidence example Extension fact Factors farm Farm Practices farmers Figure findings five followers greater Gross hybrid seed ideas important indicate individual industrial influence information sources innovation interaction Iowa Katz laggards later adopters less majority measure method Michigan normal norms Ohio opinion leaders opinion leadership peers perceived period prediction present probably profitability Public rate of adoption relationship relatively reported respondents Rogers role Rural Sociology scale scores similar social system sources stage status studies suggested theory Thesis tion traditional trial types United University utilized values variables Wilkening