Diffusion of Innovations

Front Cover
Free Press of Glencoe, 1962 - Diffusion of innovations - 367 pages
Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.

From inside the book

What people are saying - Write a review

LibraryThing Review

User Review  - Razinha - LibraryThing

Hindsight lesson learned and shared for future readers...unless you have to read this for academic purposes, it's probably best to read the very good summaries at the end of each chapter and then ... Read full review


Traditions of Research on Diffusion
Culture Norms and Diffusion
The Adoption Process

9 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information