Diffusion of innovationsTraditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations. |
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User Review - Indra - Goodreadsdiffusion of innovations theory has been used in fields of ICT, in marketing and in developing behaviour change communications. This is a great and thorough overview. Many of the ideas in the field overlap with theories of social networks. Read full review
Contents
Introduction | 1 |
Traditions of Research on Diffusion | 21 |
Culture Norms and Diffusion | 57 |
Copyright | |
10 other sections not shown
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Common terms and phrases
adop adopter categories adopter distributions adoption of innovations adoption period adoption process adoption stage Agricultural Experiment Station analysis average Ban in press Beal and Rogers behavior Bulletin cent change agents chapter characteristics clients concept cosmopolite Coughenour cultural Deviation diffusion of innovations diffusion research earlier adopters early majority economic Elihu Katz evaluation stage example farm ideas farm innovations Farm Practices gammanyn hybrid corn hybrid seed hybrid seed corn ideal types important individuals information sources inno innovativeness scores innovators and early investigation Katz laggards later adopters Lionberger M.S. Thesis mass media measure medical sociology Menzel method modern ness norms on innovativeness novators Ohio opinion leaders opinion leadership peers perceived personal influence prediction present rate of adoption relationship research studies respondents Rogers and Burdge Rural Sociology Ryan and Gross social status social system norms sociologists sociometric tion trial stage University University.-RS utilized variables Wilkening Yir Yoront
Bibliographic information
| Title | Diffusion of innovations |
| Author | Everett M. Rogers |
| Publisher | Free Press of Glencoe, 1962 |
| Length | 367 pages |
| Subjects | › Diffusion of innovations Social change Technological innovations Technology & Engineering / Social Aspects |
| Export Citation | BiBTeX EndNote RefMan |