Diffusion of Innovations

Front Cover
Free Press of Glencoe, 1962 - Diffusion of innovations - 367 pages
Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.

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Contents

Traditions of Research on Diffusion
21
Culture Norms and Diffusion
57
Needed Research
72
Copyright

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