Diffusion of innovations

Front Cover
Free Press of Glencoe, 1962 - Technology & Engineering - 367 pages
43 Reviews
Traditions of research on diffusion; Culture, norms, and diffusion; The adoption process; Characteristics of the innovation; Adopter categories; Innovators as deviants: in step with a different drummer; Opinion leaders and the flow of ideas; The role of the change agent and the consequences of innovation; Predicting innovativeness; Toward a theory of the diffusion and adoption of innovations.

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Review: Diffusion of Innovations

User Review  - Ben - Goodreads

Enh. I've gotten the gist from random internet articles. Read full review

Review: Diffusion of Innovations

User Review  - Michael Sturgeon - Goodreads

The phenomenon of new ideas and the point at which a trend catches fire – spreading exponentially through the population is an interesting one. Giving this phenomena a name is where this book helped ... Read full review

All 16 reviews »

Contents

Introduction
1
Traditions of Research on Diffusion
21
Culture Norms and Diffusion
57
Copyright

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