Application for Permit

As we have received numerous requests from our members in regard to the manner in which application for permit should be made out, we give herewith an application properly filled in:


U. S. Internal Revenue. (To be filled in by Director.)

Form No. 1404.



Federal Prohibition Commissioner,
Washington, D. C.

The undersigned, *

of t • engaged in the business

or profession of hereby makes application

for a permit to use and sell intoxicating liquor for other than beverage purposes, to wit:

1. In the manufacture of U. S. P. and N. F. preparations.

2. In selling in quantities not exceeding 1 pint to persons not holding permits to purchase when medicated according to any one of seven formulae set forth in Sec. 61, Reg. 60.

3. In compounding medicinal preparations on physicians' prescriptions or otherwise according to the standards set forth in Par. A, Sec. 60, Reg. 60, not put up in advance of order for sale, and in quantities not exceeding five gallons in a period of ninety days.

4. In selling retail as such to others holding permits, which confer authority to purchase and use intoxicating liquor for nonbeverage purposes.

5. In dispensing as such on physicians' prescriptions given on Form 1403 in quantities not exceeding one pint in ten days to same person and for nonbeverage purposes.

Name of licensed pharmacist is:

$ Bond covering this Application, dated filed with U. S. Government.

The maximum quantity of intoxicating liquor which will be produced or received during any quarterly period of the calendar year, plus the quantity on hand at the beginning of such period, will be

proof gallons of distilled spirits and wine gallons of other liquors.

It is hereby certified that the undersigned has not within one year prior to the date hereof violated the terms of any permit issued under the National Prohibition Act or any law of the United States or of any State regulating traffic in liquor, and will observe the terms of any permit issued pursuant to this application and the provisions of all laws and regulations relative to the acts for which permit is issued.

Subscribed and sworn to before me this

day of 192 t

(Name aim title of officer.)


(Approval or disapproval.)


Federal Prohibition Director.

*Full name of applicant. If a copartnership, the firm name must be given, followed by the names of all the members. If a corporation, the corporate name and the State under the laws of which organized should be stated, together with the address of the principal office.

tAddress of the place of business for which permit is desired.

tSignature of applicant. If a copartnership, the firm name must be written, followed by the signature of a partner authorized to sign for the partnership. If a corporation, the corporate name thereof must be written, followed by the signature and title of an officer duly authorized to sign for the corporation and the impression of the corporate seal, if

Read Your Mail

Address of W. H. Cousins Delivered at the Trade
Interest Session of the Recent
N. A. R. D. Convention

St. Louis, Mo., September IS, 1920.
Mr. Robert J. Armstrong,
Smoky, Texas.

My dear nephew:—I have your alleged letter of recent date, that is, I presume it is a letter. After holding it to the light, putting it under a microscope and calling in a Chinese laundryman, I am still unable to tell whether it is a page of Sanskrit or a pen and ink sketch of a Rio Grande Valley sand storm drawn by a digger Indian drunk on Mescel. I know that it came from you because it has your name printed at the top of the sheets; further than this its intelligence to mc is about as seldom as an old maid at a mother's congress.

Fred Burnett, who has been traveling Texas since Methuselah was too young to buy a drink in Tulsa, and since Pike's Peak was a hole 11,000 feet deep, has just smoked me to the information that you have opened a retail pillery about the size of a suppository box at Smoky, Texas, sixty-five miles from the railroad. He says your list of assets consists of seven silk shirts, a long, slim-waisted, wellshaped cigarette holder, a wrist watch, a bad reputation and $1,177.00 in cash.

Now, my dear little nephew, that is not so bad; your old uncle started with less. When I put away childish things and broke out with a store in the suburbs of St. Louis—I say suburbs, it was then so far out that there were three farms and two dairies between my suffering parlor and the city limits and it took two days to get a letter from Meyer Bros.— I had all the assets you have excepting the silk shirts, the cigarette holder, the wrist watch and the cash. My credit was so limited that they sent the goods to the bank with a draft attached, but as Jim Finneran would say, "This humble beginning" has grown into five about as prosperous pill palaces as you can find in this country.

Now, listen, Buddie, get an ear full of this. I have done everything that is usually done by the pill farmer who beats the game, from mopping the linoleum and hustling the slop buckets to mailing the coin; but I have done religiously one thing that a lot of chaps who stand between the doctor and the undertaker have overlooked. I have read my mail. The postman has never delivered a scrap of paper at my business boudoir that I did not read carefully. These, of course, ranged in importance from the fat monthly remittance of Mr. Sillarine Gothagits down on Blueblood avenue up to the bales of handsomely printed parchment vellum sent to me as a special favor by the Ketchum and Skinnem Oil & Refining Corporation of Dallas, Texas. The latter guaranteed to pay four sixty per cent dividends annually.

The nut who fails to read all his mail, be it first class under two-cent postage, under one-cent postage, or paid under permit number sixteen thousand four hundred and forty some odd, is overlooking a bet. He is in most cases the same specimen, who, it makes no difference what you say to him, says, "I don't have time." This animated specimen of

the mummy who has been dead ever since he was born has said "I don't have time" until his mouth says it automatically, without thought or volition on his part. I have known this particular model to hang his pulley bone on the ledge of the cigar case and spend hours telling drug store loafers how he don't have time while letters, invoices and statements of accounts are piled a foot deep on his dirty desk that has not been cleaned up since before Methuselem was old enough to buy a drink in Tulsa.

Fred Burnett says the druggist who does not have time to read his mail is the same chap who when a salesman calls on him runs around behind the prescription case and gets busy as h doing nothing.

I say he is the same chap who at the end of the year wonders where the bales of filthy lucre have gone that he thought he was making. He is the same chap whose ignorance of prices would make the oldest inmate of the nuttery ranch of the foolish works green with envy. He is the same chap who one day sells a prescription that cost thirteen cents, including the aqua distillata, for a dollar and seventy-five cents and the next day sells one that cost a dollar twenty-six for eighty-five cents. This chap is plentiful. He is as thick as hops in a Louisiana swamp. His mission on earth is that of a camouflaged hobo. He runs a drug store because he thought he was getting out of work when he side-stepped a blacksmith shop and dodged a farm just after he left the little red school house. His store is a place to go to in the morning and a place to come from in the evening.

Now, Sonny, I don't mean for you to infer that I am trying to pose as the chap who made Solomon look "Non compos mentis." I am just trying to slip you a quiet hunch that the druggist who neglects his mail has the same chance to succeed that a crippled Comanche squaw has to win the first prize in a beauty show at Ziegfeld's. There are a lot of things that are bad enough, such as laying a ten spot on the pill tile and letting it ride for five passes, substantiating your belief that a pair of trays and a pair of nines are the best thing out of the deck, while the shoe string across the Coca-Cola barrel from you lovingly strokes the four bald eagles. If you must be a bandit buckaroo from the bad lands do these things, but don't neglect your mail. Keep this continually right above your eyebrows next to your hat band, "The shortest route to a sheriff sale is to feed your mail to the paper baler without opening it." The shortest route to poverty in the drug business is ignorance. If you will swear off reading the typewritten sheet and the printed page, you can develop a fund of misinformation and virgin ignorance that would be refreshing to a hick from the Hill Country who was reared in a log cabin on bread and water, who believes that Europe ain't there and that the world is as fiat as a pan cake.

When you dump a letter or circular into the waste basket without reading it you are taking a poke at yourself. You did not find out, and you will never know what was in it. Maybe Andy Horlick has put the hospital size down to three dollars and fifty cents a dozen, with a Ford flivver free with a gross. How do you know but what the Texas Board of Pharmacy is selling certificates without examination for nine-eighty-five and giving three dozen Skillern's Tooth Paste and five years' subscription to the Southern Pharmaceutical Journal free with each certificate, while in Oklahoma they charge forty dollars a piece for them and no free goods. For further information see Sanford, of Enid.

[merged small][graphic][merged small]

The druggist who does not read is in the same class with the leather colored bean eaters west of the Rio Grande—they can't read. A bootblack can rush down Eucinal street in Juarez crying, "The Gringoes," and start a revolution in ten minutes; a stranger could go in some drug stores and say the internal revenue department had ruled that paregoric may not be sold except to black haired men wearing red neckties and the druggist could not dispute it.

Now, young man, I want to steer you right. 1 don't want you to get the idea that I am trying to put Atlas in the army of the unemployed, or that

I am strongly of the opinion that every time I take a step they have an earthquake in Los Angeles. You are a youngster and I am trying to give you the benefit of some of the experiences that I got while working out a sheepskin in the school of experience.

When I say, "Read your mail," I mean all your mail, including the drug publications of the country. Some of the best qualified men in the country are pouring the experiences of -years in the game into the printed page every month; if you don't read it you are joking yourself most bitterly; they are trying to tell you what to do and what not to do. They are telling you not to do those things which from experience they found disastrous to business; they are begging you to take the bets that they overlooked because in their day nobody knew these things.

There will never be a piece of mail, regardless of class, come to your desk that is not worthy of your attention. The biggest grafter in the country may write you about an assortment of French


(Excerpts from the FINAL DECREE, U. S. Courts, in the case of Thos. L. Williams, doing business as the Maybell Laboratories, vs. Benjamin Ansehl, doing business as Lashbrow Laboratories Co.In EQUITY.)

"It is ordered, adjudged and decreed as follows:

"Second, That Benjamin Ansehl,

doing business as the Lashbrow Laboratories Company, is the true, lawful and sole owner of, and is entitled to the exclusive use of, the trade mark consisting of the word "Lashbrow" for a medical preparation for promoting the growth of eyebrows and eyelashes and is also the true, lawful and sole owner of all the rights thereunder and the good will of the business established therewith in connection with the sale of such medical preparation, and that the said trade name and trade mark "Lashbrow" is good and valid at law."

"Third, "that Thomas L. Williams, doing business as the Maybell Laboratories, is not the owner of any right to the use, exclusive or otherwise, of the trade mark consisting of the word "Lash-Brow-Ine," associated with a medical preparation for promoting the growth of eyebrows and eyelashes, and is not the lawful owner of any rights under the certificate of registration, No. 116,386, dated April 24, 1917, issued by the United States Patent office registering said trade mark "Lash-Brow-Ine," nor to the good will of any business established through or under the said trade mark "LashBrow-Ine" in connection with the sale of such medical preparation, and that the said trade name and trade mark "Lash-Brow-Ine" is invalid at law by reason of the prior adoption and


/fas Spoken

use by the said Benjamin Ansehl of the trade name and trade mark "Lashbrow."

Fourth, "that the said Thomas L. Williams, doing business as the Maybell Laboratories, has imitated the medical preparation and advertising matter of the said Benjamin Ansehl. and has infringed upon the said trade name and trade mark "Lashbrow" and upon the exclusive rights of the defendant thereunder, by using the name "Lash-Brow-Ine" in connection with a certain preparation, of a composition alleged to be suitable for use for the same purpose as the medical preparation of the said Benjamin Ansehl, and in using the name "Lash-BrowIne" in connection with a business conducted by the said complainant similar to that of the said Benjamin Ansehl, the said Thomas L. Williams, doing business as the Maybell Laboratories, not having made use of the said word or words "Lash-Brow-Ine" until four years after said Benjamin Ansehl had adopted and made general, continuous and exclusive use of the word or words "Lashbrow" in connection with his said business, and that the said Thomas L. Williams, doing business as the Maybell Laboratories, has engaged in unfair competition in trade with the said Benjamin Ansehl."

Fifth, "that a permanent injunction be forthwith entered in accordance with the prayer of the cross bill of the said Benjamin Ansehl, restraining the said Thomas L. Williams in his own name and in the name of the Maybell Laboratories, his and their attorneys, agents, servants, clerks, employees, workmen, associates, confederates, assignees and successors in business, and all persons holding under or through them or either of them, from further infringement of the rights, trade mark and trade name of the said Benjamin Ansehl and from unfair competition with the said Benjamin Ansehl in trade."

Sixth, "it is further ordered, adjudged and decreed that the said Thomas L. Williams, for himself, and for the said Maybell Laboratories, shall forthwith deliver up to this Court, to be destroyed, all labels, advertisements, cards, signs, pictures, literature, stationery, boxes, cans, packages and other articles of any nature whatsoever now or hereafter in the possession or under the control of the said Thomas L. Williams or of the said Maybell Laboratories, containing in any manner the word or words "LashBrow-Ine," or containing the words "The Lash-Brow-Ine Girl," or containing any advertising matter resembling in dress, style or type or otherwise, the advertising matter heretofore employed by the said Maybell Laboratories in imitating the business of the said Benjamin Ansehl and in exploiting the preparation known as "Lash-Brow-Ine," and that said Thomas L. Williams and the said Maybell Laboratories be required to obliterate or otherwise remove from any medical preparation for stimulating and promoting the growth of eyebrows and eyelashes, in his or their possession or under his or their control, any mark, label or device including the words "Lash-Brow-Ine" or "Lashbrow," or containing the "The Lash-Brow-Ine Girl" or resembling in dress, style, type or otherwise any advertisement or label heretofore employed by the said Maybell Laboratories in connection with the preparation heretofore known as "Lash-Brow-Ine."

Seventh, "it is further ordered, adjudged and decreed that the bill of complaint herein filed by the said Thomas L. Williams, doing business as the Maybell Laboratories, be and is hereby dismissed for want of equity.

Eighth, "it is further orderod, adjudged and decreed that the said defendant do have and recover of and from the said complainant herein his costs in this suit to be taxed, and that he have execution therefor.

Dated this 18th day of October, 1920.
(Signed) C. B. Faris,


Tell the Advertiser You Saw It in the N. A. R. D. Journal

ow You Know!

The opposite page tells its own story.

The U. S. Court, after exhaustive litigation, have entered their final decree, forever suppressing the principal imitator of LASH-BROW. The sweeping character of that decree is clearly shown in the excerpts reproduced.

We have fought this legal battle to a victorious finish not only to defend our own rights but for the protection of Merchants against fraudulent imitations. We are now ready, with greatly increased manufacturing facilities, to push as never before the distribution of



(St. Louis, U. S. A.)

Lash-Brow is the original, genuine and legitimate preparation for promoting the natural growth and refinement of the eyelashes and eyebrows. It has had immediate and wonderful success wherever introduced, both in the hands of consumers and in the hands of Merchants. Lash-Brow is a moneymaker, because it is a quick seller—and a repeater.

Special Offer

(Up to Noon, December 31st, only)

50c size LASHBROW per dozen, only

(Quantity limited to 1 dozen)

Send order direct to us, and name Jobber
through whom you wish delivery

Lashbrow Laboratories Co.

71 Preston Place St. Louis, U. S. A.

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