NEWS PRINT SAVING NEED URGED ON NORTH CAROLINA EDITORS

Dr. Taylor Startles Annual Convention with Facts and Figures on Production and Waste—J. A. Sharpe Elected President—Peace Treaty Endorsed.

WRIGHTSVILLE BEACH, N. C, Aug. 1.—At the annual convention of the North Carolina Press Association, held here yesterday and today, various matters of interest were discussed, such as the need for- conserving news print, question of exchanges, the cash in advance plan of subscriptions, political advertising, etc. The cash in advance plan for subscriptions, it was almost unanimously agreed, is the only businesslike way of handling the question. Secretary of the Navy Daniels was a guest and speaker on the need for an adequate navy and U. S. merchant marine.

Officers for the ensuing year were elected as follows: 'President, J. A. Sharpe, Lumberton Robesonian; first vice president, R. T. Wade, Morehead City Coaster; second vice president, J. F. Hurley, Salisbury Post; third vice president, Parker Anderson, Wilmington Dispatch and Greensboro News; secretary-treasurer, John B. Sherrill, Concord Tribune (for 33rd term); historian, M. L. Shipman, French Broad Hustler; orator, Miss Beatrice Cobb, Morganton NewsHerald ; poet, B. L. St. Clair, Sanford Express; executive committee, W. C. Hammer, E. B. Jeffress, I. S. London, Santford Martin and H. B. Varner.

Twenty New Members Are Elected

By a rising vole the association elected Dr. William Laurie Hill poet emeritus.

Invitations from Waynesville and Greensboro to meet there in 1920, presented by J. D. Moon and E. B. Jeffress, respectively. The matter was left with the executive committee.

Twenty new members were received into the association, as follows:

J D. Boone, Waynesville; J. B. Craigmiles, Bakersville; J. N. Flowers, Freemont; H. W. Haywood, Raleigh; W. Brodie Jones, Warrenton; W. H. Lindsay, Hamlet; Mrs. Carolina Land, Albemarle; G. L. Nesbit, Waxhaw; L. Busl>ee Pope, Dunn; J. P. Rawley, High Point; R. G. Shockell, Scotland Neck; F. M. Shute, Roanoke Rapids; F. J. Triplett, Hertford; Ronald B. Wilson, Raleigh; Grey Gorham, Asheville; C. M. Brown, High Point; A. C. Hunneycutt, Albemarle; A. C. Johnson, Lumberton; O. J. Peterson, Clinton, and Ben Dixon McNeill, W ilmington.

News Print Situation Startling

The newspaper men were enabled to secure many facts of value from addresses by Dr. Jobe Taylor of Roanoke Rapids and Mrs. Caroline Land, managing editor of the Albemarle News, the latter succeeding in making her point that women have a place in newspaper work so clear and definite that the editors were ready at the conclusion of her very interesting talk to elect Miss Beatrice Cobb of Morganton orator for next year's meeting.

. The paper read by Dr. Jobe Taylor, a paper manufacturer of Roanoke Rapids, was pronounced by W. C. Dowd, editor of the Charlotte News, to be the most remarkably informing paper on the news print situation he had ever heard. Dr. Taylor sketched in rapid outline the whole history of paper making and startled his hearers when he told them the paper mills of the country are producing only 75 per cent, of the paper that is being consumed and that the forests of this country are being depleted three times as fast as nature is reproducing them.

"We are wasting our forest products," Dr. Taylor warned. "Nothing in the world is so appalling as the manner in which we are chopping away at the very vitals of the national life. He pointed out that substantially less paper is being produced today than was produced ten

years ago. He urged that the North Carolina Press Association set in motion influences for the conservation of paper resources by the abatement of waste, by the growing of more timber and by other means.

The association heard with every evidence of interest an exposition of the slate's new tax program by Tax Commissioner A. J. Maxwell.

Peace Treaty Endorsed

The report of the committee on resolutions committing the North Carolina Press Association to endorsement of the peace treaty without reservations was adopted by a vote of 32 to 3, and was then made unanimous. A long argument against the treaty was led. by Parker R. Anderson of the Greensboro Record and Wilmington Despatch. Mr. Anderson said that the League of Nations plan hit at the very foundation of American independence and that "Section Ten" required this country to go immediately to the aid of France in the event she were attacked. The only unqualified negative vote was that cast by Mr. Anderson himself. But on Mr. Anderson's motion the vote was then made unanimous.

"The sex barrier is down. Convention and prejudice will not in the next few years keep a woman from success in whatever calling she elects," said Mrs. Caroline Land, of the Albemarle News, in a paper on "Woman and the Fourth Estate." "Woman," said Mrs. Land, "is in danger of finding her greatest hindrance in her own nature. The profession of journalism is strong with Kipling in the belief that the game is more than the player and the ship more than the crew. The personal element is abandoned. A complete sheet, bearing the limitations of no man's nature, is the apotheosis of good journalism. It's a game that a woman can play. But if she wants it, she will be under the necessity of turning out her copy without the figleaf imprint."

H. Gait Braxton of the Kinston Free Press, in a paper on "Propaganda Advertising," declared that the time had come when a newspaper publisher had to distinguish between free advertising and the real news of the day. Newspaper men must apply business princi■ pies to theirs the same as any other business enterprise and the propagandist

Advertising Pays Fruit
Growers

Seattle, Wash., Aug. 4.—California's annual fruit sales would probably be something like 4,000 carloads today, as in 1893, but for advertising, declared Paul Findlay, of the California Fruit Growers' Exchange, in an address to Seattle advertising men. He declared that the expansion of this industry to an annual output of 50,000 carloads of fruit is exclusively due to extensive advertising.

"The successful business man has the goods and tells about it, while the failure may have the goods but does not tell about it," he said. "This is the difference between the merchant who.advertises and the merchant who does not."

More than $500,000 will be expended in advertising the apples of central and eastern Washington state this year in Eastern newspapers and other publications, according to an announcement made by P. R. Parks, general manager of the Co-operative Fruit Growers' Agency, with headquarters in Spokane, Wash. Last year's advertising appropriation was $67,000.

PREDICT FIELDING'S ELECTION

Considered Favorite for Leadership of Canadian Liberal Party

Montreal, Aug. 6.—Indications are that Hon. W. S. Fielding, Editor of the Montreal Journal of Commerce, will be chosen as the leader of the Liberal Party at the national convention this week in Ottawa to select a successor to the late Wilfred Laurier.

Mr. Fielding was formerly editor of the Halifax Chronicle, but gave up journalism thirty years ago to become premier of Nova Scotia. He held that post for twelve consecutive years, and then for fifteen years was Minister of Finance in the Laurier Cabinet. When the Liberal Party was defeated in 1911 on the Reciprocity Agreement, Mr. Fielding again took up journalism, this time in Montreal. He was re-elected to Parliament two years ago where he has been an outstanding figure. His selection as leader of the Liberal Party will eventually mean the Premiership of the Dominion, it is believed.

must be referred to the counting room for a rate card. Mr. Braxton excepted propaganda put out by the government bureaus with educational aims and appeared to have in mind principally the business man who seeks to secure advertising in the form of so-called news matter.

With the subject, "What Is an Adequate Price for a Weekly or SemiWeekly Newspaper?," J. A. Sharpe, editor of the Lumberton Robesonian, reached the conclusion, subject to amendment depending on circumstances, that the subscription price ought to be three times the cost of the white paper and the mailing costs combined. He said, however, that it was a question largely for each publisher and that it was difficult to lay down a general rule. He thought a committee ought to be appointed to consider what would be a suitable relation between advertising and subscription revenues.

President Whitehead supplemented the remarks of both Mr. Sharpe and Mr. Braxton with the declaration that the papers must make both advertising and subscription yield more or continue to live on glory and work for nothing.

The editors witnessed the launching of "The Cape Fear," the first concrete ship from a government shipyard. In his address, Secretary Daniels said:

'Today, as never before, the American people understand the real meaning of sea power. The war brought us to a realization of our weakness on the seas and never again will we be in the humiliating position we found ourselves in 1917.

"We will build a merchant marine which shall carry our commerce to the ends of the earth. We will never again permit the trade of this nation to pass into the hands of others."

In an address on the place of the editor in reconstruction, Roland F. Beaslcy, state commissioner of public welfare, said:

"At no time previous has the impulse for service been so great as it is today. The editor must keep alive the spirit of public service and apply it to the complex questions of community life."

POSTPONE ROTAGRAVURE

Will Not Be Resumed in Cleveland for Present—"P. D." Improves Plant

Cleveland, Ohio, Aug. 6.—The Plain Dealer and the Sunday News-Leader have decided not to reissue a rotagravure section at present. Arrangements had about been completed whereby each of these morning papers would resume such publications, which were discontinued during the latter part of the war period.

The Plain Dealer has just completed the installation of an additional press, which is necessary to meet increased circulation and advertising demands and has spent about $7,000 in installing an up-to-date wash room, including a dozen shower baths for employes, on the fifth, or editorial floor.

Captain Playfair Returns Home

Montreal, Aug. 6.—Capt. W. E. Playfair, who went to Siberia as Canadian Press Correspondent with the Canadian Expeditionary Force, has returned to Montreal and a few days ago addressed a meeting of the Montreal Publicity Association. Before going overseas Captain Playfair was on the staff of the Montreal Star. The captain is not able to find much comfort in the Russian situation. He was of the opinion that the Russians would have to work out their own salvation and that the process would be a long and tedious

Canadian Soldier's Paper Stops

Montreal, Aug. 5.—The Canadian Daily Record, the overseas soldiers' paper, ceased publication July 31. It commenced publication in the spring of 1915 as a newsslip attached to the routine orders of the day. It gradually grew in size and importance, until it became a six to eight-page paper filled with illustrations, editorials and news of the Canadian overseas forces. It also contained home news which was cabled overseas by a bureau establishec" in Ottawa.

Hutchinson Editor Homeward Bound

Hutchinson. Kan., Aug. 5.—William Y. Morgan, owner and editor of the News, who has been engaged in war work for the Y. M. C. A., is believed to have sailed for home about July 28. Mr. Morgan was engaged in Y work with the 35th Division. Recently he lias been touring Germany securing material for a book he contemplates writing.

BETTER UNDERSTANDING BETWEEN NATIONS
OF WORLD MUST BE MISSION OF PRESS

American Editors and Publishers Join English Newspaper Makers in Demand for an
Established System of Interchange — J. R. Scott of Manchester Guardian Says
His Paper Will Send Men Regardless of General Action.

A' TALL and almost thin man, whose eyes twinkle easily and who talks like an American, but has the mannerisms of an Englishman, came here to look us over a few weeks ago, and he is very much pleased with what he has seen, and likes a great many things that he has heard from us.

His name is J. R. Scott. He is the member of a family of leading English journalists and at present is general manager of the much-quoted Manchester Guardian, of which his father has been editor for nearly half a century.

Mr. Scott not only believes that a closer relationship between the AngloSaxon races is necessary for the future peace of the world and the security of the rights of the United States and the British Empire, and that the mission of bringing about a better understanding belongs, to the press of the countries concerned, but is today putting into practice, insofar as the Guardian is concerned, agencies that will aid in this development.

"I do not know the details of the plans for the interchange of men between the newspapers of the United States and England, but I do know that the idea is a good one, from which not only the newspapers but the people of both countries would profit, and we snould, by all means, attempt it," said Mr. Scott to Editor And Publisher. Continuing, he said:

Wants All Departments Included

"I object to the use of the phrase 'interchange of editors,' however, and do not see how that could be made to bring all the results desired. I do not think the interchange should be confined to editors or department heads in the editorial department, and I would strongly urge the widening the scope of the entire proposition to include even the business side of the newspaper as well as the editorial.

"We would probably derive the greatest benefit from a business office exchange, but that should not stand in the way, for we can all help one another. Publishing and advertising, there is no doubt, has been developed to a finer point in the United States than in England, and there are many things that I want to learn from you, even if I have to make another trip back for that purpose.

Guardian Will Send Man Here

"I think so well of the interchange idea that if it should for any reason fail to go through, although I cannot conceive of that, I propose to send some of the fellows of our paper over here to learn something about your newspapers and your people.

"It would be my idea that the men exchanged in the editorial departments would secure a better understanding of the people and the newspapers if given roving assignments as reporters.

"In this connection, I think the men from our side will have a little the best of things for a time, for our papers, as

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formerly of the London Times, is in charge of the New York business office.

Not His First Visit

The present visit of Mr. Scott is not his first to this country. Twenty years ago he was student in the department of mechanical science at Massachusetts Institute of Technology, but at that time, he says, he did not give a thought to the newspapers of the country and the business methods employed in making them, which has caused the conditions he has found on the present trip to be all the more amazing. He confesses that now he even likes our high office buildings, with their increased facilities for sunlight and fresh air.

While he recognizes a general condition prevailing in the world that means a readjustment in established conduct, he believes that the newspaper business as a whole is on the eve of greater prosperity than ever before, and that it has a wider field for its efforts than was true a few years ago.

Will Not Lower Prices

In sp*eaking of publishing conditions in England, Mr. Scott said:

"Prices of newspapers in England will not be reduced, not in the immediate future, at least. Some few papers have increased the size of their editions, although it has not reached the pre-war days, but taken as a whole, changes that 'he war forced upon us as a means of conservation, have come to stay. I do net think that we will again return to the lavish use of paper that prevailed before the war. Our editors generally agree that there will be no return to the multiplication of special features, which was a very common practice before paper economy became a necessity."

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splendid thing that nobody can dispute. It would prevent those misunderstandings and misconceptions that are usually at the root of international bitternesses.

If every leading city in Great Britain had one or more editorial experts with a comprehensive and intelligent understanding of American affairs, all the ridiculous rumors and downright lies would be nailed on the spot, and the really constructive work being done here would be rightly interpreted to our friends over there. Of course, British editorial experts here would perform a reciprocal service.

No doubt many criticisms can be leveled at the scheme, and as I sometimes drop into humor myself, I am sure I could write a rip-roaring satire on all the things it would not do. But the very salutary mission outlined above is something that it would do, and something that would be well worth while.

MARCELLUS E. FOSTER

PRESIDENT, HOUSTON CHRONICLE

The suggestion that British and American newspapers exchange staff men as discussed in a recent issue of the Editor & Publisher impresses me most favorably.

I would he very glad indeed to have

some good writer on a British paper visit Texas, and discover that Indians and wild cowboys are very scarce in this State and that we have a Manchester Canal "leading from the Gulf to Houston, and that there are some evidences of culture and refinement, as well as big business in this State, and that cotton doesn't grow on trees, and I would also be glad to have one of our men visit London, mingle with the people there, and find out for himself that they speak English on that great island, and that the stage Englishman with which we have been so long afflicted, is not typical of that great country.

1 am quite sure that we could obtain many good ideas from British newspapers and we might be able to impart a few.

CONGRESSMAN GUY V. HARDY

PRESIDENT, NATIONAL EDITORIAL ASSOCIATION

It looks to me like Mr. Blumenthal has hit on a good idea. It is a good subject to discuss at various associations, more especially among the bigger publishers. It would be a good idea for the big city papers to endeavor to exchange a member of their organization with the big city papers of Europe,— something after the fashion that universities made an exchange of professors a few years ago, by which method Germany succeeded in distributing a great deal of valuable propaganda.

The National Editorial Association appreciates better than most people the benefit that newspapermen get in traveling about the country. In the past years the leaders of our association have been in almost every section of the United States. This year we propose to meet in the Northwest, holding conventions at Victoria, Seattle and Portland.

HERBERT L. BRIDGEMAN

Publisher, Brooklyn Standard-Union.

That a better understanding between Great Britain and America is highly desirable and that it can best be promoted by the newspapers of both countries seems to me indisputable.

Not informed of the plans and scope of the proposed co-operative or exchange arrangement, I must ask to be "shown" and Tn the meantime to preserve a rather conservative frame of mind concerning it. In other words, it seems to me that the freest play of individual interests, opinions and authority would be more useful and effective than any general organized campaign or centralized overhead authority. Individualism has always been a strong point with American newspapers and it seems to me that wholesome rivalry will not only promote better work, but more independent thinking, presentation of all the facts and intelligent study from all angles.

To command public respect and do itself and the international cause real service, the alliance should be absolutely free of suspicion of obligation to any interest, political, financial, other than to tell the truth and think and talk honestly about it.

R. A. CROTHERS

EDITOR AND PROPRIETOR, BULLETIN. SAN
FRANCISCO

The proposal for an interchange of staff members by British and American newspapers must appeal to all who wish to promote a friendlier feeling between 'he two countries. To know more of each other is to fear each other less. International enmities are three-fourths misunderstanding, and there is no better means of eliminating mutual suspicion than fuller and more accurate information as to what is happening in each country.

What applies to America and Great

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Britain applies also to America and the rest of the world, though as a newspaper agency for a better understanding, '.he suggested interchange is the most practical of all beginnings. Some day the interchange could be extended to France, Italy, Russia, Germany and other countries. In the meantime the proposal promises to vitalize the League of Nations, to give to its statutory skeleton the flesh and blood of a sympathetic popular sentiment. We must know more of each olhcr if we are to work together harmoniously in the cause of international peace.

And on the still more practical side, there should be mutual advantage to the newspaper business of both countries. We have all something to learn from somebody else and the best of all mediums for such learning is the newspaper.

W. H. DODGE

PRESIDENT, SCRIPPS-MCRAE LEAGUE OF
NEWSPAPERS

The proposed interchange of staff members by British and American newspapers would, in my opinion, be a mighty step forward to the time when the whole world will be united into one great family.

Readers of American newspapers will be enabled to perceive more clearly the motives and ideals of Britain's statesmen, and through this mutual understanding, the two nations will be brought into more friendly relations than any formal treaty could accomplish.

The stage Englishman is just as unlike the true Englishman as the stage Yankee is unlike the real American. Hostility and enmity among nations sometimes rests upon such trifling questions as ihese.

During the coming years America will

have to solve many intricate domestic problems. English newspaper men may have the ability to aid in their solution because these problems are, in a measure, common to both countries, and the influence of the press is a vital factor.

British diplomacy is quite evidently determined lo bring about close, friendly relations with the United States and no doubt the proposal for the interchange of newspaper editors had its inspiration in Downing street. If this surmise be correct, we may feel confident that our own government will not be backward about coming forward, and in that case British and American newspapermen will have the privilege of becoming a valuable auxiliary to those in charge of foreign resolutions.

CLARK HOWELL

EDITOR ATLANTA CONSTITUTION

I have read with interest the article in the recent issue of Xloitor & PubLisher on the progress of the movement for an exchange between England and American journalists.

I note with pleasure that the moverr.ent is receiving the hearty encouragement of prominent English journalists and from expressions already made in youi columns from well-known American newspaper men, it seems that interest in the suggestion on this side is no iess keen than among English newspaper men.

We can make no mistake in doing everything possible to encourage, more cordial relations with our British brethren.

There are a few malcontents in this country, just as there are some over there, who are doing everything in their power to keep the two countries apart. Fortunately, they are in a hopeless minority, and their motives are so well understood that their very activity defeats their efforts in brewing dissension.

World wide peace and human freedom the world over depends upon the closeness of the co-operation of the two great English-speaking nations of the world, and whatever is done to this end benefits civilization that much.

No greater assistance can be rendered than by the press of the two countries.

J. K. OHL

MANAGING EDITOR, NEW YORK HERALD

Mr. Blumenfeld's suggestion for an interchange of editorial writers between English and American newspapers is worthy of serious consideration on this side of the now greatly narrowed Atlantic. The idea seems to me to possess real merit, and I believe American newspapers, and therefore the American public, would be greatly benefitted by its being put into effect.

While it is not accurate to say that as the result of the great war, the United States has suddenly become a world power—this nation having been a world power from its formation, in the sense of exerting a powerful influence upon world affairs—it is true that the war has added greatly to America's responsibilities and has put us in a position with regard to old world affairs which we have not held before.

It is of vital importance, therefore, that the American people in the mass should be better informed concerning European matters—economic as well as political—than they ev'er before have been, and it is manifest that the agencies to furnish that information, and to carry forward the desired education, are the newspapers.

As we on this side of the Atlantic need a right understanding of our brothers across the seas, so also do they need a right understanding of us. In the past this has been enjoyed by only a favored

few. For the current misunderstanding, or lack of understanding, of one another the newspapers have been largely responsible. Mr. Blumcnfeld has suggested one way to better a situation in which all of us should be interested.

When the great war came upon the world, the question most often heard in ibis country was, "What is it all about?" The American people then were brought to sudden realization that so closely had most of them devoted their thoughts to home affairs that they had remained ignorant of the currents of conflict which had been working toward the undermining of civilization—their civilization— and which, they were soon to know, would inevitably involve their own country. They felt their lack of knowledge of old world affairs and being rather ashamed of it. they said to themselves, "never again." They are in the neveragain frame of mind today.

Such an exchange as Mr. Blumenfeld suggests would operate to furnish American newspapers, the educators of public opinion, with men equipped with that more intimate knowledge of European affairs which would enable them to give their readers the light that they have the right lo expect. It would result, particularly, in bringing about a betler relationship between this country and Great Britain—and that is of greatesl importance to both countries.

The American or Britisher who does not see that the working together of our two countries is the prime essential to the preservation of peace and the promotion of civilization, is blind indeed. For that working together, the most essential requisite is a betler understanding of each of these peoples by the olher. The one sure way lo bring that about is for the newspapers of one country to deal fairly and intelligently with the affairs of the other.

As I understand Mr. Blumenfeld's plan, there seem to be no serious obstacles to its being put into effect; certainly none that are insurmountable. •

Music Trade Association Has Advertising Censor

Cleveland, O., Aug. 6.—The Cleveland Music Trades Association, whose membership consists of the retail piano, player piano and several talking machine dealers, has appointed A. L. Maresh, secretary, as "official advertising censor." Mr. Maresh's duties consist in looking over newspaper advertisements with a view of eliminating false statements made by certain dealers whose methods of exploiting "bargain sales with profits" have been severely condemned.

Some of the dealers were "cornered" and told they would have to analyze their newspaper statements before printing them. One advertising writer admitted Ihat be used "catchy" terms and phrases so his copy would make "more acceptable reading" for the public.

Mr. Maresh has the co-operation of a police prosecutor in prosecuting any violators of the Ohio law, and the piano dealers say they are determined to put out of business concerns which dupe the public into paying high prices for used instruments, purchased with the understanding on the part of buyers that the instruments are new.

The members of the Talking Machine Dealers' Association of Northern Ohio are also backing up the piano dealers.

Wanted — Information for Discussion at A. A. C. W.

Officers of Newspaper Department Issue Questionnaire as Aid in Formulating New Orleans Program

By WALTER G. BRYAN, Publisher Atlanta Georgian and American and President of Daily Newspaper Department, A. A. C. W.

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DO YOU BELIEVE A CENTRAL OFFICE FOR DAILY NEWSPAPER ADVERTISING MANAGERS WITH FOLLOWING SERVICE COULD BE HELPFUL TO YOU:

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To work with the Association of Advertising Agencies to eliminate the necessity of newspapers having to go out to sell merchandise In order to obtain contracts for advertising.

To make the advertiser bear the expense for help, printing and pOBtage to send out circulars aDd broadsides and for putting up circulars In windows, dressing windows, etc.

To work for the elimination of agency discounts by showing the advertiser the advantage of his paying the agency for the service rendered him.

To work for a uniform rate card and above all a flat rate the same for local and foreign advertising.

To work for the elimination of all oil, copper and mine stock advertising, which cannot stand the most rigid Investigation, also for the elimination of clairvoyant, fortune-telling, matrimonial agency, and other forms of known fake advertising.

To furnish you with information regarding the various advertising matrix services—to help you buy the beat for your use at the lowest price charged by the makers In cities of your size.

A new idea department to Bend you copies of campaigns, feature pages, sections or editions that have been worked successfully in other cities. Every new Idea developed by a member of our department to be Kent in to the central office where descriptions or reproductions ore to be made and sent you Immediately. This should mean a new idea or feature at least every week if we secure several hundred members. For instance, one advertising manager recently sold a campaign to the coffee roaster In his city which was successfully copied In 15 or more cities while the same man' copied a campaign from an Oklahoma paper which he sold to the electricians of his city.

To furnish a series of selling talks on newspaper advertising— not any particular newspaper but showing the most successful newspaper campaigns ns compared to bill boards, street cars, magazines, etc., and other forms of advertising usually sold In competitiuu with luea. display advertising.

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A series of clever newspaper advertisements written by experts to help develop the lines you are weak In—for Instance, a campaign addressed to the Florista one week, to the Shoe dealers the next week, etc., to show them the advantages of newspaper advertising. This properly Illustrated and printed in your newspaper will help you land them.

To have a complete list of advertising solicitors who might „be termed black sheep through having made fake contracts, Jumping bills and in other ways being undesirable and in that way protecting members of our division from dishonest or unreliable solicitors.

A research department to classify special success In various lines —for instance, If you are shy on Jewelry advertising, to find and Bend you the best methods adopted In cities where newspapers have succeeded in educating Jewelers to advertise with good results.

To standardize a rate that would be fair to the movies as compared to the legitimate and vaudeville house.

To arrive at a basis of giving a certain number of lines of advance publicity for each inch of amusement advertising paid for.

To work for the elimination of all ao-called automobile publicity.

To furnish you with Information on how to arrange rates or service to secure more small regular advertisers. Firms who should use several inches several times a week, year In and year out.

To work for a uniform style of make-up (such as the pyramid) so as to give the newspapers a more readable appearance.

Which of the preceding items ore especially attractive to you? Give numbers

What other ideals or improvements can you suggest for a central bureau (If one is established) to work in behalf of the daily newspaper advertising manager?

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STORY OF PERSHING TO BE SYNDICATED

Harold F. Wheeler Has Spent Much Time Gathering Data for Human-Interest Narrative of the Man Whose Career Is the Pride of All

Reports that a book giving the human interest story of the life of General John J. Pershing, Commander in Chief of the A. E. F., who is returning from France in September, would shortly be offered for newspaper publication reached Editor & Publisher early this week. Yesterday they were confirmed by Irwin Barbour, manager of the Wheeler Syndicate, who said:

"We have obtained newspaper rights to the story of General Pershing by Harold F. Wheeler. In gathering the material for this work, Mr. Wheeler traveled to every part of the United States in which General Pershing was known. He went to the General's old home in Laclede, Mo., and talked to the men and women who had known the General there since his babyhood.

Knows Pershing Intimately

"He went to West Point, to Washington, to the border where he talked with soldiers who knew the General— and besides getting a great story which covers every point of General Pershing's career, he has turned out a book which puts the General in an entirely new light before the country. He makes us understand that Pershing is not a hard-boiled caste-bound military driver, but a real human being with a heart as big as a watermelon, and a fund of human kindness and understanding which will make him even more loved by the people when they learn to know him as he is.

"The first release on this work will be made early in September, and samples of the work will be' available shortly. It will be both a daily and Sunday feature."

With definite assurances from the War Department that General Pershing will return from overseas early in September, newspaper campaigns have been begun in a number of cities for a series of tremendous welcomes to the man who led America to victory in the field.

Full Title of General

General Pershing, as Congress recently decided, will be the only officer in the United States Army to bear the full title of General—a rank vacant between the days of Grant and the World War—in recognition of his great services to his country.

General Pershing's life, especially of late, has been in his work, though no less so of his son, little Jack, the only survivor of the tragic loss which General Pershing sustained when his wife and two other children lost their lives in the burning of his home at the Presidio, San Francisco, at a time several years ago when he was on the Texas border.

G. C. Rice Indicted Again

George Graham Rice, well known as a get rich-quick stock broker, promoter and publisher of a financial weekly in New York, was indicted July 28, by the Grand Jury on charges of assault and grand larceny. This is the third indictment returned against him in the last year. One of the previous indictments was for grand larceny, while the other, returned by the Federal Grand Jury, was for using the mails to defraud. Rice's real name is said to be Jacob Simon Hervig.

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OHIO LIST AFFILIATES WITH AD BUREAU

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A. E. BRAUN

PITTSBURGH, Pa., Aug. 6.—A. E. Braun has been elected president of the Post Publishing Company and the Sun Publishing Company of Pittsburgh to succeed the late T. H Given, who died the last of June. Mr. Braun will continue to act as general manager, wfrch office he has held for the last six years.

J. E. Trower has been elected vice president of both companies and will continue in charge of the advertising departments of both the Post and the Sun. H. H. King has been elected secretary and C. H. Irvin treasurer. All of these officers have been connected with the Post and the Sun for years, so that their advancement comes to each as a merited promotion. The same policies which have placed these two newspapers in their present strong position in the Pittsburgh field will be continued.

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Directors Authorized to Enter Organization—Col. F. S. Van Gorder Elected President—Heavy Expenses Work . Hardship on Publishers

(by Telegraph)

Cleveland, Ohio, Aug. 5.—Col. F. S. Van Gorder, business manager and one of the owners of the Warren Daily Chronicle, was elected president of the Select List of Ohio Daily Newspapers during the meeting, which closed at the Hollenden Hotel today. He succeeded Harry E. Taylor, publisher of the Portsmouth Times, and one of the real live wires of Ohio's newspaper publishers.

Mr. Van Gorder was commander of the One Hundred and Forty-fifth Infantry during its service overseas and made an enviable record.

E. B. Cappeller of the Mansfield News was elected vice-president, and C. H. Spencer of the Newark Advocate was reelected secretary. The gathering, which was the annual one (the other meetings being usually held in Columbus), was attended by over 30 publishers and editors.

Don't Fear Paper Shortage

Advertising methods were discussed and a resolution pledging the organization to affiliate with the Advertising Bureau of the A. N. P. A., was unanimously adopted.

The publishers took an optimistic view of the newsprint supply, despite reports that production has increased not more than a few per cent over the output last year in the face of greatly increased consumption all over the country.

Though fine advertising conditions prevail, increased labor and other overhead expenses are still telling heavily cn many of Ohio's smaller dailies, it was found.

"I think we will see better days in a newspaper way," said Mr. Taylor in retiring from the presidency. "I see better advertising rates coming and more circulation is in sight, but it will take hard licks to overcome other burdens publishers must carry in the face of the advancing price of labor, material and food prices."

See Better Times Ahead

The publishers gave their sanction to the movement now at high tide to cut the cost of food prices, all pledging their co-operation and that of their papers in aiding city, state and federal authorities in trying to stop profiteering.

The directors were instructed to plan a campaign of mail advertising among advertisers and agencies and also to figure on a publicity campaign in one of the leading advertising trade papers.

At the election the following named directors were chosen: E. B. Cappeller, Mansfield News; Fred S. Wallace, Coshocton Tribune; I. B. Sedgwick, Martin's Ferry Times; J. A. Chew, Xenia Gazette.

The list, which numbers 55 members, in as many Ohio counties, will hold its next meeting in Chicago on October 6th. Bi-monthly meetings are held, usually in Columbus. Robert E. Ward, the List's foreign advertising manager, and Mr. Ward's eastern representative, W. E. Jewett, of New York, attended the Cleveland meeting, which ended in an outing.

H. Roscoe Bailey, advertising manager of the Roscoe (Miss.) Daily News, is making a study of the Texas oil fields for a series of investment articles.

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