The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

Front Cover
Wiley, Apr 22, 2013 - Business & Economics - 208 pages
1 Review
Scientific marketing research delivers proven marketing tactics and tips

The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.

The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.

  • Lists what time of day and what day of the week the most retweets occur
  • Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links
  • Describes how to avoid crowding your content

The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

What people are saying - Write a review

LibraryThing Review

User Review  - JHopkinsBooks - LibraryThing

Solid, research-based, advice on marketing through social media. Some techniques not especially useful for a self-pub author like me, but Twitter, Facebook, and blogs info were worth the price of the book and the time I spent reading it. Read full review

Other editions - View all

About the author (2013)

DAN ZARRELLA is an award-winning social, search, and viral marketing scientist at Hubspot, Inc., a prominent marketing company. He is the leader and voice of their popular "The Science of . . ." webinar series. He has been featured in a variety of publications, including the New York Times, the Wall Street Journal, Wired, Forbes, and the Huffington Post, among many others. Dan is a recognized thought leader in social media marketing and research and participates in speaking engagements around the country.

Bibliographic information