The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
Scientific marketing research delivers proven marketing tactics and tips
The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.
The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.
The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.
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LibraryThing ReviewUser Review - JHopkinsBooks - LibraryThing
Solid, research-based, advice on marketing through social media. Some techniques not especially useful for a self-pub author like me, but Twitter, Facebook, and blogs info were worth the price of the book and the time I spent reading it. Read full review