Applied Social Psychology
Widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus -- this book examines many of the ways in which social psychology has been and is being used to solve real-world problems. Introduces each of the major research methodologies used by social psychologists -- Survey Research, Experiments, Correlational Research, Quasi-Experimental Studies, and Evaluation Research -- and details it's use in real-life studies. Explores, in detail, the eight most heavily researched areas of the field": Educational Settings, Diversity Issues, Organizational Settings, Environmental Issues, Health and Health Care, Mass Communication, Consumer Issues, and Legal Issues.
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PART ONE OVERVIEW
SOME RESPONSES CONCERNING APPLICABILITY9
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