Marketing Research and Knowledge Development: An Assessment for Marketing Management |
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Contents
INTRODUCTION | 1 |
THE EVOLUTION OF MARKETING | 22 |
CHANGES IN MARKETING RESEARCH | 52 |
Copyright | |
6 other sections not shown
Common terms and phrases
academic activities adoption advertising agencies American analysis appear applied approaches areas assessment Association basic research behavior changes Chapter Commission commissioner companies concepts concerning considered consulting consumer contributions corporations decision diffusion discussed economics effectiveness efforts example factors field Figure firms focus function funding given ideas important included increased industry innovator institutions interest investment involved issues Journal of Marketing kinds knowledge knowledge development major marketing management marketing research marketing's measurement methods models nature noted operating organizations overall particularly period perspective planning practice presented problem-oriented problems professional publication published question relatively relevant reported represent research and development research department research suppliers respect response role schools sector significant social sources specific studies survey Table techniques testing textbooks theory tion topics types University utilization
References to this book
Bibliographic information
| Title | Marketing Research and Knowledge Development: An Assessment for Marketing Management The Prentice-Hall series in marketing |
| Authors | John G. Myers, William F. Massy, Stephen A. Greyser |
| Publisher | Prentice-Hall, 1980 |
| Original from | the University of California |
| Digitized | Sep 30, 2008 |
| ISBN | 0135576865, 9780135576861 |
| Length | 306 pages |
| Export Citation | BiBTeX EndNote RefMan |