Trend Tracking: The System to Profit from Today's Trends

Front Cover
Wiley, Apr 17, 1990 - Business & Economics - 303 pages
Presents proven methods of translating trends into profit opportunities. It demonstrates how to define and forecast trends and how to differentiate real trends (like global warming) from mere fads (like the yuppy lifestyle). Further, it shows how to set up a do-it-yourself trend-tracking system using easily available sources like The New York Times and The Wall Street Journal. Stressing the importance of thinking globally and of making connections from seemingly unrelated fields, it offers field-tested corporate and personal strategies for taking advantage of trends in the 1990s. Includes a directory of leading profit opportunities and information sources.

From inside the book

What people are saying - Write a review

Trend tracking: the system to profit from today's trends

User Review  - Not Available - Book Verdict

Celente, a consultant in the trendy alchemy of trend-tracking, weighs in here with a Megatrends- like forecasting system. He offers to turn his readers into trend-trackers themselves, who will then ... Read full review

Contents

CHAPTER
11
CHAPTER 4
31
CHAPTER 5
41
Copyright

10 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information