What people are saying - Write a review
We haven't found any reviews in the usual places.
PART ONE AN OVERVIEW OF MEDIA MANAGEMENT
Media Industries and Media Firms
Responsibilities of Media Companies
14 other sections not shown
action advertising agency approach areas attract audience broadcast budget called campaign changes Chapter circulation clients competition consumers cost create creative decisions develop direct director distribution editor effective effort employees example executives Exhibit expenses firms format functions goals ideas identify important income increase industry interest involved journal KZZZ-FM laws leaders leadership look magazines major media companies media firms media managers medium messages needs newspaper noted objectives operating organization percent performance person perspective planning position possible present Press problems profit programming promotion publisher purchase radio rates reach relations reporter responsibility result role segments sell situation skills specific staff station story strategy structure television tion York