The Selling of the President, 1968
As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the heart of which was the adroit manipulation and use of television.
What people are saying - Write a review
LibraryThing ReviewUser Review - DinadansFriend - LibraryThing
Another Look at the Nixon Humphrey struggle in presidential politics. This has a great deal to say about the depth to which Richard Nixon was in the pockets of the American commercial interests, and ... Read full review
THE SELLING OF THE PRESIDENTUser Review - Kirkus
This is the beginning of a whole new concept. . . . This is the way they'll be elected forevermore. The next guys up will have to be performers." (TV Director, Nixon Campaign). The "new concept" was ... Read full review