The Selling of the President, 1968

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Trident Press, 1969 - Presidents - 253 pages
As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the heart of which was the adroit manipulation and use of television.

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User Review  - DinadansFriend - LibraryThing

Another Look at the Nixon Humphrey struggle in presidential politics. This has a great deal to say about the depth to which Richard Nixon was in the pockets of the American commercial interests, and ... Read full review


User Review  - Kirkus

This is the beginning of a whole new concept. . . . This is the way they'll be elected forevermore. The next guys up will have to be performers." (TV Director, Nixon Campaign). The "new concept" was ... Read full review


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About the author (1969)

Joe McGinniss was born on December 9, 1942. He graduated from the College of the Holy Cross in 1964 and worked as a newspaper journalist. He wrote several nonfiction books including The Selling of the President, Going to Extremes, Fatal Vision, The Miracle of Castel di Sangro and The Rogue: Searching for the Real Sarah Palin. He also wrote a novel entitled The Dream Team and a memoir entitled Heroes. He died of prostate cancer on March 10, 2014 at the age of 71.

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