How Children Learn to Buy: The Development of Consumer Information-Processing Skills |
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Contents
Introduction | 7 |
The Development of Consumer Behavior Skills | 17 |
Research Methodology | 31 |
Copyright | |
12 other sections not shown
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Common terms and phrases
activities advertising Agree analysis aspects attributes in purchases awareness basis brand Budget changes Chapter child children's consumer cognitive ability cognitive development commercials communication compared conceptual concerning consumer behavior consumer skills consumer socialization consumption decisions discussing effectiveness examine example expect experience explanation family context Frequency functional goals Grade Level greater groups impact important income increased indicate influence information processing information-processing interaction kindergartners kinds learning less major measures mothers Mult norms Number occur older children opportunities parents patterns percent perceptual performance positive present PROBE processing purchase requests purchases Frequency question reason refer relationship Relative responses savings selection situations sixth-graders skills socio-economic status soft drinks sources specific spending suggest Table taking teaching television television advertising tell theory things third third-graders tion types understanding variables various
Bibliographic information
| Title | How Children Learn to Buy: The Development of Consumer Information-Processing Skills |
| Authors | Scott Ward, Daniel B. Wackman, Ellen Wartella |
| Edition | illustrated |
| Publisher | SAGE Publications, 1977 |
| ISBN | 080390424X, 9780803904248 |
| Length | 260 pages |
| Subjects | › Language Arts & Disciplines / Communication Studies |
| Export Citation | BiBTeX EndNote RefMan |