101 Ways to Really Satisfy Your Customers

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Allen & Unwin, 2007 - Business & Economics - 218 pages
Full of practical tips to improve customer service and maintain a level of excellence, this resource helps businesses attract new customers and keep regular customers coming back. Suggestions include understanding customers, using a personalized approach, managing customers over the Internet and telephone, overseeing internal customer service, and stepping in when things go wrong. Helpful tips, such as giving regular customers a contact number for outside normal business hours, offer great ideas for speeding up customer-service transactions for busy owners and managers. Also included are checklists to gauge customer service satisfaction, handle customer complaints effectively, and analyze competition efficiently.

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About the author (2007)

Andrew Griffiths has been a small business owner for more than 20 years. His company, the Marketing Professionals, provides practical and creative advice to large corporations and small business operators alike. He is the author of 101 Survival Tips for Your Business and 101 Ways to Market Your Business.

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