Global Spin: The Corporate Assault on Environmentalism

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Green, 2002 - Nature - 336 pages
Examines the way that corporations have used their financial resources and power to counter the gains made by environmentalists, to reshape public opinion, and to persuade politicians against increased environmental regulation. Fourteen chapters describe the methods used, including employing specialized PR firms, artificially created grassroots support for corporate causes, deterring public involvement, industry-funded research, and getting corporate-based "educational" materials into schools. The author concludes that these manipulative spin techniques are actually threatening democracy, and that environmentalists must engage in the task of exposing corporate myths and methods of manipulation. Annotation copyrighted by Book News, Inc., Portland, OR

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Contents

INTRODUCTION
15
FRONTING FOR INDUSTRY
27
The Corporate Strategies of Front Groups Manufacturing Grass Roots
44
Copyright

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