Marketing in Focus: Global Financial Crisis

Front Cover
Marketing in Focus has been designed to be easily integrated within an introductory unit; it provides an introduction to the GFC and helps foster analysis and discussion through the inclusion of six case summaries of stories that were recently in the news. To help you as an instructor these cases come with guided answers. The opening chapter presents a summary of:
  • how the GFC evolved
  • how the crisis effected real economies around the world
  • the policies that were created to deal with the crisis
and provides a necessary conceptual framework for the cases which follow
  • Next, an overview contextualises how the GFC has impacted marketing. Five case studies follow with accompanying questions to help facilitate individual analysis and/or group discussion
  • For each case study, a set of guided answers are available for instructors to further aide easy integration.

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