Marketing in Focus: Global Financial Crisis
Pearson Australia, 2009 - Global Financial Crisis, 2008-2009 - 74 pages
Marketing in Focus has been designed to be easily integrated within an introductory unit; it provides an introduction to the GFC and helps foster analysis and discussion through the inclusion of six case summaries of stories that were recently in the news. To help you as an instructor these cases come with guided answers. The opening chapter presents a summary of:
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