Printed on Stone: the Lithographs of Charles Troedel

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Melbourne Books, 2020 - Advertising - 256 pages
This book is the first to document the visual history of print advertising in Australia and in so doing provides a valuable illustrated social history of Australia.0Charles Troedel (1835?1906) was a master printer and lithographer, and the face behind the production of most of Australia?s early advertising posters, product labels, and other print ephemera, as well as the iconic Melbourne Album.0Troedel?s catalogue of lithographs trace the production and evolution of nineteenth century commerce and culture?in the home, at the bar, in health, hygiene and housework, with fashion and style and in leisurely pursuits?defining the legal categories under which this content was protected and the way advertising came to be regulated.

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About the author (2020)

Dr Amanda Scardamaglia is a Senior Lecturer and Department Chair of the Swinburne Law School. Her area of research is intellectual property law with a special focus on empirical and historical studies in trade mark law, branding and advertising. She is author of the book Colonial Australian Trade Mark Law- Narratives in Lawmaking, People, Power and Place (Australian Scholarly Publishing, 2015) and is editor of the peer-reviewed journal Legal History. Amanda was a State Library of Victoria Creative Fellow in 2015-2016 and was awarded a residential fellowship at the Centre for Intellectual Property & Policy & Management at Bournemouth University in the UK in 2017.

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