What people are saying - Write a review
We haven't found any reviews in the usual places.
BAYESIAN APPROACH TO AD BUDGETS
ONAIR RECALL BY TIME OF
4 other sections not shown
Other editions - View all
addition Advertising Research Advertising Research Foundation analysis appears asked associated attitude average awareness behavior benefit brand campaign cent City commercials communication Company concept consumer copy decision determine developed discriminant effect estimates evaluation expected experience exposure fact factors Figure findings four function groups important increase indicated individual interest interviews involved Journal less liberal magazines Marketing Research means measure ment method noted objective Opinion period position presented probably problems promotion Public purchase question reach readers reason recall relationship relative reported respondents sample scores segments selected share shown shows significant stations statistical subjects suggests Table techniques television tion University variables vertising WAVE York