Purchasing Behavior and Personal AttributesThis book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items. |
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Contents
CHAPTER | 1 |
THE DIMENSIONS OF PURCHASING BEHAVIOR | 11 |
FURTHER ANALYSIS OF PURCHASING BEHAVIOR | 45 |
Copyright | |
6 other sections not shown
Other editions - View all
Purchasing Behavior and Personal Attributes William F. Massy,Ronald E. Frank,Thomas Lodahl Limited preview - 2018 |
Purchasing Behavior and Personal Attributes William F. Massy,Ronald E. Frank,Thomas Lodahl No preview available - 1968 |
Common terms and phrases
achievement activity actual affiliation analysis sample appear associated autonomy average beer brand and store brand loyalty buying behavior canonical Chapter characteristics classes coefficients coffee combinations considered consistency correlated deal deference defined dependent determined dimensions Edwards effects endurance EPPS expected experiment factor factor score findings four given groups household husband important included indicates interpretation loadings loyal means measures needs number of brands number of runs panel pattern percent personality positively predict presented principal component probability problem proportion purchasing behavior reason regression relationship relatively reliability reported respect rotated run length scale scores share significant simulation social socio-economic specific standard statistics store loyalty structure subjects switching Table tend third tion transformed trips units validation sample validity variables variance variates varimax wife's
Bibliographic information
| Title | Purchasing Behavior and Personal Attributes Anniversary Collection |
| Authors | William F. Massy, Ronald Edward Frank, Thomas Lodahl |
| Publisher | University of Pennsylvania Press, 1968 |
| ISBN | 0812275683, 9780812275681 |
| Length | 174 pages |
| Export Citation | BiBTeX EndNote RefMan |